422 results found for versus

Your Paid Search Expertise Can Get You Started on Connected TV

As a paid search advertiser, you probably have your strategy for capturing demand on lock. From the keywords to the best retargeting windows, you are an expert at this performance channel. So now that you’ve mastered existing demand, how about...

March 1, 2022

Your Mother’s Day Marketing Mix Could Do With a Stir

There’s much to be celebrated this Mother’s Day, but are your marketing efforts hitting the bullseye? Not always, according to market research company OnePoll, whose research found that 40% of mothers fake reactions to Mother’s Day gifts they don’t like....

April 6, 2022

Your Dream CTV Features Probably Already Exist

It’s a shaky time for advertisers. Global economic inflation is on the climb, and marketing budgets are slimming down just as fast to match. Now is the time for speed, efficiency, and performance—and Connected TV is leading the charge. Advertising...

March 13, 2023

Your Audience Might Be Sick of Your Ads. Here’s How to Fix It.

“Ungh, this ad again?” Let’s be honest: even as advertisers, we’ve all muttered it at some point after seeing the same ad multiple times. While video content is the most compelling ad format, proven to drive consumer action through powerful...

March 10, 2022

With Advertising Trends, Age Might Not Be Just a Number

The wrappers from this year’s Halloween candy may still be on your kitchen counter, but November 1st brings a major shift — the 2023 holiday season is upon us… in the advertising world, at least. Mariah Carey and hot cocoa...

November 3, 2023

Will This Year’s Back-to-School Season Bring Home the Bacon?

A recent article earlier this month released by Forbes revealed that back-to-school sales are projected to grow about 5.9% this year, versus 13.1% last year. We weren’t too surprised to see that this is the case, amid inflationary pressures, ongoing...

August 4, 2022