422 results found for versus

“Automated Optimization”—When It’s Done Right, It’s More Than Just a Buzzword

These days, every adtech product out there offers some form of automation. In theory, this is ideal, but with mentions of automation everywhere you look, the word starts to lose its meaning. Especially when it comes to automated optimization, which...

November 4, 2022

“B2B Marketers Can Do Better”: Why CTV Needs To Be in Your Marketing Playbook

Connected TV – once an advertising medium that belonged almost exclusively to B2C – is no longer off-limits to B2B. In fact, leading B2B brands are starting to realize that CTV enables them to reach their audience and measure engagement...

September 1, 2021

“Instagram is Too Noisy” – DTC Shifts May Help Fuel Connected TV Prioritization

If you’re launching a DTC (aka direct to consumer) brand, the playbook says your first stop is Instagram. Its visual format and wide-ranging user base is a good combination for advertisers who need to establish their voice and identity among...

January 12, 2021

“We’re Bringing Creativity Back to the Forefront of Advertising”

The ad industry is changing rapidly, and marketers are moving into the next era of advertising thanks to programmatic Connected TV. This month, MNTN’s CEO Mark Douglas joined Adweek International Editor David Griner for a NexTech: The New Era of...

July 29, 2021

10 Bottom of Funnel Marketing Strategies to Drive Conversions

Most marketers spend a lot of time thinking about the beginning of the sales funnel: how to capture the attention of prospects and draw them further into the pipeline. To be fair, it’s the sexiest part—the Mad Men-est part, if...

August 25, 2023

10 Demand Generation Metrics and KPIs to Measure Funnel Success

As more companies rethink their approach to marketing, the term “demand generation” has become a popular buzzword. Demand generation funnels have replaced sales and marketing funnels, and organizations once focused on finding leads have shifted toward building demand. But what...

July 12, 2022