Video Advertising Versus Performance TV
We previously pitted Performance TV against Display-Only Retargeting and DSPs, and now it’s time for video advertising to step into...DSP Versus Performance TV
The first post in our battle series proved a noticeable trend to demonstrate the effectiveness of Performance TV, however the...MNTN Performance TV versus DSPs
It wasn’t so long ago that we first discussed the ways in which MNTN’s Performance TV platform differed from popular...MNTN Performance TV Versus YouTube
Video will be responsible for 82% of all web traffic by 2022, with 67% of US advertisers estimated to shift...The Great Debate: Performance TV Retargeting Versus Display-Only Retargeting
The modern marketer has an unlimited number of options at their fingertips, where advertising is concerned - it comes down...TV Media Buying: What Is It & How Does It Work?
Every year, marketers allocate billions to television media buying. Research indicates that in 2025, US TV ad spending is projected...What Is Linear TV? How Linear Advertising Works (2026)
In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional...CTV Retargeting 101: Complete Guide for TV Advertisers
Connected TV ads have opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital...Blast From the Past: Streaming is Reviving the TV of Old
Here at MNTN, we know (and have covered) that when it comes to Connected TV, a lot of what is...