8 Popular OTT Streaming Devices in 2024

Min Read

There are plenty of over-the-top (OTT) streaming devices on the market today, and the good news is, it’s hard to go wrong picking one. These devices allow users to connect to the internet to watch their favorite shows and movies, on demand and via streaming services like Hulu and Netflix. The devices themselves come in a range of sizes and price points, from affordable options like the Roku Streaming Stick to expensive gaming consoles that also include streaming capabilities.

Let’s explore eight of the most popular OTT devices of 2024.

Note: MNTN is not partnered with, nor do we financially benefit from promoting, these OTT devices. This guide is intended exclusively to help readers explore the most popular options on the market.

What Is an OTT Device?

An OTT device is a piece of hardware that allows you to stream content directly from the internet to your television, bypassing cable or satellite TV services.

These devices connect to your TV and provide access to OTT platforms like Netflix, Hulu, and Disney+, among others. They offer convenient, flexible ways to watch content on your schedule.

Some OTT devices are built directly into televisions; these have become known as “smart TVs.” Others offer plug-and-play functionality via your TV’s HDMI port. Your smartphone, tablet, or laptop can also function as OTT devices.

Benefits of OTT Devices for Consumers

OTT devices allow consumers to watch content when and where they want. These handy tools have become an essential part of modern home entertainment. Some of the benefits of using an OTT device to access entertainment include:

• A wide content selection
• Convenience
• Affordability
• High-quality streaming
• Portability

Consumers can ditch restrictive cable TV and watch their favorite shows for a fraction of the price of traditional satellite services. They no longer have to plan their day around a show’s designated air time; instead, they can stop and start programming whenever they want.

Benefits of OTT Devices for Advertisers

Marketers can also reap the benefits of over-the-top content. By integrating OTT advertising into your marketing mix, you can:

• Precisely target specific customers
• Connect with users while they are engaged with their favorite content
• Access detailed insights about engagement and reach
• Ensure your streaming ads appear alongside the appropriate content

Now, let’s explore eight of the most popular over-the-top streaming devices to try in 2024.

1. Amazon Fire TV Stick

The Amazon Fire TV stick is a compact and affordable device that offers a seamless streaming experience. It supports 4K Ultra HD, HDR, and Dolby Atmos audio, providing excellent video and sound quality. Consumers will enjoy access to a vast selection of apps, including Prime Video, Netflix, and Hulu.

Users of Alexa will also enjoy the stick’s compatibility with Amazon’s virtual assistant. They can ask Alexa to pull up shows or search for content, speeding up the streaming process.

2. Roku Streaming Stick 4K

The Roku Streaming Stick 4K is known for its user-friendly interface and great price point. It supports 4K and HDR10+ streaming.

Roku has tons of apps in its ever-growing library, including favorites like Netflix, Disney+, and HBO Max. It also offers several other streaming device options, including the Express, which is priced under $20. Additionally, it has higher-end options, such as Roku Ultra.

3. Apple TV 4K

Avid iPhone and MacBook users will likely gravitate toward Apple TV 4K. The premium streaming device delivers outstanding performance and integration with the Apple ecosystem. It also features a powerful A12 bionic chip, which makes this one of the most responsive and fast OTT devices on the market.

Users will enjoy built-in compatibility with their iPhone’s features. They can use their smartphone as a remote or instantly cast content from their iPhone to their TV. Apple services like iTunes, Apple Music, and Apple Arcade are also integrated into Apple TV streaming devices.

4. Chromecast with Google TV

Chromecast and Google TV offer simplicity users love while also providing tons of features and apps. The device comes with a remote control and integrates with Google Assistant for voice search and smart home control. It is undoubtedly Google’s answer to the Amazon TV Fire Stick and matches up well.

5. Nvidia Shield TV

Nvidia Shield TV is a powerful streaming device designed for both entertainment and gaming. It supports 4K HDR and Dolby Vision, delivering great picture quality. The Nvidia Tegra X1+ processor has fast performance and AI-enhanced upscaling for sharper images.

The Nvidia device is a good fit for tech-savvy users. It has high-end features but can be a bit more complex to set up and use than some of the other streaming devices.

6. TiVo Stream 4K

Built by the well-known DVR manufacturer, the TiVO Stream 4K integrates live TV and on-demand content. It supports 4K HDR streaming and has crisp, clean imagery.

The TiVo Stream app aggregates content from various platforms into one interface. Users can access shows and movies from all of their subscriptions within a single menu, which makes it easy to pick up where they left off.

7. Sony PlayStation 5

The PlayStation 5 is a powerful gaming console that also doubles as an OTT streaming device. It offers access to all of the top over-the-top apps, including Netflix and Disney+. The system has robust hardware and ensures fast and smooth streaming performance, provided your internet connection can keep up.

8. Microsoft Xbox Series X

The Series X is another high-performance gaming console. Like the PS5, the Series X has its own app store, which includes OTT options like Disney+, Amazon Prime Video, Hulu, and many others. Gamers who want a more affordable console while also supporting their streaming needs can consider the Series S, which is about $200 cheaper.

Other OTT Devices

Don’t worry; you don’t have to get one of these devices to stream your favorite shows and movies. You can opt for one of these over-the-top solutions instead.

Smart TVs

Modern television has streaming capabilities built right in. You won’t need any external device but can simply connect your TV to the internet, download your favorite apps, and sign into your streaming accounts. These Connected TV devices are some of the most convenient ways to watch on-demand content.

Computers and Laptops

Any internet-connected laptop or computer can stream content, too. Most streaming services simply enable users to access content directly from their websites instead of offering dedicated apps. Still, the user interfaces are laid out well and are intuitive, making it easy to find the content you are looking for.

Smartphones and Tablets

Your tablet or smartphone offers the most convenient way of streaming content. You can watch shows on the go and even download videos and play them back when you are away from a Wi-Fi connection.

Why Advertisers Need MNTN Performance TV

If a consumer is watching OTT content on any one of these devices, you can reach them via Connected TV (CTV) advertising.

MNTN Performance TV is a leading CTV advertising platform that grants brands access to premium ad inventory from 150+ blue-chip streaming networks. With MNTN’s dynamic, easy-to-use solution, you can create custom audiences, fine-tune your campaign goals, and match with viewers who are likely to actually buy your products or services.

Want to learn more about how MNTN can help you serve up personalized ads while consumers stream on their OTT devices? Schedule a demo today, and let’s reimagine the way you promote your brand.

OTT Streaming Devices: Final Thoughts

Consumers have many options when it comes to OTT devices. They can go with affordable plug-and-play solutions or invest in multipurpose options that support their gaming habits. Either way, you’ll have an opportunity to connect with them while they stream.

MNTN Performance TV can put your ideal audience within reach, regardless of which over-the-top devices they’re watching on. Check out our solution and engage prospective customers today.