by The MNTN Team8 Popular OTT Streaming Devices in 2024
by Cat Hausler
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QuickFrame (QF) works with clients across a wide range of industries to produce on-brand, impactful video content that supports their growth goals. When combined with MNTN Performance TV, these videos can be displayed over-the-top (OTT) on smart TVs and streaming devices, serving ads directly to advertisers’ ideal audiences.
Below, check out our list of 10 OTT advertising examples to get those creative juices flowing.
- Spongelle
QF’s Spongelle commercial leverages several attributes to help it stand out. For one, it pairs upbeat but relaxing music with visuals of women using the brand’s hallmark sponge product in both the bath and shower. Such a combination showcases the sponge’s versatility and helps encourage viewers to order the product.
The Spongelle ad is one of the longer ones, coming in at exactly 60 seconds. Still, it effectively uses enough cuts, shot changes, and overall variation to promote end-to-end engagement. Additionally, the ad is fast-paced and keeps audiences engaged with plenty of different, eye-catching colors. - Weee!
Weee! is a subscription box brand that provides customers with all sorts of international goodies. And its digital unboxing video, clocking in at just nine seconds, efficiently showcases what the brand does and is all about. It progresses from the box to the packaged food items to a prepared spread of international foods and treats. It’s enticing, colorful, and to the point.
The video was built for interactive OTT platforms like YouTube, as it features buttons at the bottom of the final frame, encouraging users to download the Weee! app. - Insurify
In this commercial, Insurify provides users with a glimpse into its platform and company. The speaker is upbeat and easy to understand — two hallmarks of any great voiceover artist — while a blindfolded actor on-screen portrays a comically exaggerated, though relatable, metaphor: Not considering their insurance options may as well mean they’re driving blind.
The ad encourages viewers to feel excited about the product and the opportunity to save money on car insurance. The actor removing their blindfold and using Insurify to shop for car insurance, in the end, is a visual that aligns with the verbiage used in the voiceover, ensuring consistency in both messaging and tone. - ThirdLove
In a short, 30-second OTT commercial, ThirdLove shows off its “24/7 T-shirt Bra.” From the opening frame until the closing call-to-action, consumers are presented with various scenarios and use cases that demonstrate the bra’s usability. QF takes viewers on a journey through the actress’s day, showing her grab the product and continue using it as she proceeds through various tasks and outfits.
The ad works because it’s simple and to the point. ThirdLove doesn’t make any outlandish claims. All it does is touch on common pain points experienced by bra wearers before showing how its product alleviates such challenges by being comfortable and versatile. - Prose
Prose, a brand that delivers custom haircare products for women, encourages shoppers to use an online quiz to help the company better understand each user’s hair care needs. During its 30-second ad, the speaker talks about how easy it was to take the quiz, get her custom formulations, and simplify her day-to-day care routine.
The video focuses on the benefits and user-friendliness of Prose’s offer. That sort of “lead with the advantages” approach is highly effective, as it gets consumers excited about learning more. The ad ends with a strong CTA and offers users a 15% off discount to encourage them to take a quiz. - Spot
Two of the best ways to connect with your audience include making them laugh and forging an emotional bond. One of our earlier OTT advertising examples leaned into humor, while in this case, Spot relies on emotions, specifically, consumers’ love for their pets.
The pet insurance company encourages consumers to alleviate the stress of pet medical bills and focus on the moments that matter. The video we produced for them shows a woman enjoying time with her puppy, followed by some strategically placed fast facts about Spot’s coverage. - WAYB
WAYB teamed up with QuickFrame to advertise its Pico car seat. The resulting video shows a family heading out to the park and progressing throughout their day. QF made sure to feature the Pico seat throughout the video and showcase its versatility.
Throughout the ad, snippets of text are displayed in the center of the screen that inform audiences about the seat’s features, certifications, and benefits. WAYB also did an excellent job of appealing to a parent’s sense of duty to their children while also showcasing the practicality of their product. - MedCline
MedCline’s primary offering is an elevated pillow with a wraparound design. It helps users sleep better by adjusting their angle while lying down and keeping them from lying flat.
The brand’s ad opens with an encouraging phrase, “Elevate Your Sleep,” and its proceeding content integrates short video reviews from multiple customers, each of whom shares their unique experiences and the benefits they experienced. The video gives a quick glimpse of what the product looks like and its use cases during their review clips. Altogether, the content packs a ton of information into just 30 seconds. - Olly
Vitamin gummy brand Olly has become one of the most popular health and wellness companies on the market. Users love the convenience of chewing a delicious gummy to meet their nutrition needs. QuickFrame leveraged Olly’s brand recognition to create a snappy 20-second video. It uses upbeat music and positive text to encourage people to try various products in the Olly lineup. Its opening text reads, “Olly Helps You,” and it is followed by multiple benefits and features of the product, as well as images of its different formulations. - Nurx
Last on our list of OTT examples is our video for Nurx, which prescribes birth control tailored to each of its patient’s unique needs and preferences.
The memorable commercial opens up with a brief clip of three different women. Each woman makes a short statement about why they need birth control or what they need from their prescription (i.e., acne control, long-term options that don’t require a daily pill). The ad then shifts to a provider who discusses that Nurx has helped millions of women before once again going back to the patients and driving home the brand’s key message: that Nurx can help women find birth control options that suit their needs.
How MNTN and QuickFrame Can Help
Great content, a robust streaming TV advertising platform, and optimal ad placement are the three main ingredients of a successful OTT campaign. QuickFrame can provide you with high-quality video advertisements at scale, ensuring you have the creative horsepower necessary to engage and mobilize your audience.
Now, you just need the other two ingredients. And that’s where MNTN Performance TV comes in. Our innovative CTV advertising platform provides you with the tools and resources you need to take control of your campaigns. You can create precision audiences and customize your goals to ensure your TV ads are displayed in front of the right people.
But that’s not all! MNTN also grants you access to premium OTT inventory so you can maximize visibility and engagement. Our advanced reporting tools provide actionable insights into the reach of your campaigns so you can better understand audience preferences.
Never stop improving. Power your next campaign with MNTN Performance TV and QuickFrame.
OTT Advertising Examples: Final Thoughts
Great video content represents a foundational element of the brand-building journey. The OTT examples above make it clear that QuickFrame is here to help you repurpose existing content to extend the life of your marketing assets or help you create new ads from scratch.
No matter what industry you operate within or what your campaign goals are, you can elevate the way you advertise with the help of QuickFrame and MNTN Performance TV!