Getting started with Performance TV retargeting was simple. First they uploaded their video ad, then selected their budget and goal, and they were ready to launch.
Once the campaign was live, Performance TV’s automated media buying technology kept the campaign running smoothly, as it instinctively adjusted ad spend and bidding based on machine learning. It accomplished this by using the budget and goal that was selected during campaign setup. Thanks to Living Room Quality technology, the ads were then served exclusively on top-tier CTV networks, guaranteeing the best programming available and providing the brand lift associated with TV advertising. MNTN Multi-Touch then served related ads across web and mobile across every device in the house to viewers who had seen the Connected TV ads. The combination of HD ads served on TV and the ensuing MNTN Multi-Touch ads ensured that the university was top of mind when users went online after viewing the ad on Connected TV. This awareness would lead to stronger campaign performance.
In parallel to running Connected TV ads, they continued to run their static MNTN Multi-Touch ads, each showing the different degrees available (teaching, business, nursing, etc) and targeted users who were browsing these specific categories on the website.