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Luxurious Caribbean Resort Drives New Traffic with MNTN Performance TV
This leading hotel & resort provides unmatched luxury with an authentic leisure experience. They turned to MNTN Performance TV to raise awareness of their new resort and educate their audience on what their island paradise had to offer.
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CPA
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Cost Per Visit
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Site Visit Rate
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Cost Per Completed View
Objective
Drive Site Traffic & Awareness
Having recently opened a new resort complex, this leading luxury resort was looking to increase brand recognition and site traffic. They needed to educate their audience on what the island and its new resort had to offer – and needed the right ad channel to deliver their message.
Solutions
MNTN Performance TV
They turned to Performance TV to reach audiences they knew would be interested in booking a stay at their new resort. Performance TV’s targeting capabilities were leveraged to reach high-income, luxury travelers with interest in traveling to the Caribbean or beach destinations. This allowed the brand to deliver a specific message highlighting the excitement and amenities of their new resort to viewers who would naturally be interested.
Once the CTV advertising campaign launched, Performance TV allowed them to track their campaign’s performance with a level of precision usually reserved for pure digital campaigns. Performance TV’s reporting suite gave them in-depth insight into metrics like site visit rate, CPA, cost per completed view, ROAS and more. MNTN’s Verified Visits technology helped track their customers’ cross-device journeys, as they viewed the ad while streaming, and then hopped to other connected devices to visit the website. All this ensured the hotel & resort knew exactly who saw their ads, and what actions they took afterwards — giving them a full picture of their campaign’s impact.
The Results
Great Cost per Visit
The luxury resort leveraged MNTN Performance TV to deliver their message and drive the right audience to their site. They saw an excellent cost per completed view of $0.05, which allowed them to efficiently deliver their entire message. And that ad delivery paid off, with a strong cost per visit and cost per acquisition that let them efficiently spend their budget to hit their overall goals.
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