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This leading hotel & resort provides unmatched luxury with an authentic leisure experience. They turned to MNTN Performance TV to raise awareness of their new resort and educate their audience on what their island paradise had to offer.
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Having recently opened a new resort complex, this leading luxury resort was looking to increase brand recognition and site traffic. They needed to educate their audience on what the island and its new resort had to offer – and needed the right ad channel to deliver their message.
They turned to Performance TV to reach audiences they knew would be interested in booking a stay at their new resort. Performance TV’s targeting capabilities were leveraged to reach high-income, luxury travelers with interest in traveling to the Caribbean or beach destinations. This allowed the brand to deliver a specific message highlighting the excitement and amenities of their new resort to viewers who would naturally be interested.
Once the CTV advertising campaign launched, Performance TV allowed them to track their campaign’s performance with a level of precision usually reserved for pure digital campaigns. Performance TV’s reporting suite gave them in-depth insight into metrics like site visit rate, CPA, cost per completed view, ROAS and more. MNTN’s Verified Visits technology helped track their customers’ cross-device journeys, as they viewed the ad while streaming, and then hopped to other connected devices to visit the website. All this ensured the hotel & resort knew exactly who saw their ads, and what actions they took afterwards — giving them a full picture of their campaign’s impact.
The luxury resort leveraged MNTN Performance TV to deliver their message and drive the right audience to their site. They saw an excellent cost per completed view of $0.05, which allowed them to efficiently deliver their entire message. And that ad delivery paid off, with a strong cost per visit and cost per acquisition that let them efficiently spend their budget to hit their overall goals.
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Campspot, a premier travel booking site for campgrounds, RV resorts, glamping and more, was faced with the challenge of building brand awareness in the lead up to the peak summer campaign season. They were also being held to performance goals from a ROAS perspective, and weren’t seeing the lift that they expected on other channels. The brand was open to different inroads to tapping into their ideal audience, and partnered with MNTN Performance TV as a new and measurable way to get their ads in front of fresh eyes.
Northline Express was looking for a net-new performance channel that could drive conversions at scale while matching the efficiency of their existing retargeting efforts. They turned to Performance TV to launch a CTV retargeting campaign that would not only maximize their return on ad spend, but allow them to deliver TV ads that left an impression on their audience.
The marketing team at DECKED spent time building detailed personas for two key audiences — Truck Owners & Enthusiasts, and Construction Workers & Contractors. Once each audience’s set of affinities, purchase histories, and behaviors were defined, they set out to run an A/B test designed to discover which audience would visit their site and convert after watching their CTV ads. The brand turned to MNTN Performance TV to effectively build and test both of their detailed audiences — allowing them to focus their efforts on learning effectively and driving results.
Rumpl was looking for an ad solution to help drive new customer acquisition and wanted to test Connected TV as a high-impact channel. With Performance TV, the results far exceeded their expectations and Rumpl decided to deepen their relationship with MNTN and opt into the Creative-as-a-Subscription opportunity.
Email and SMS Marketing
This leading email and SMS marketing platform was looking for a way to increase site traffic, with the ultimate goal of parlaying the increase in qualified visitors into more demos. They turned to MNTN Performance TV to help them reach the right audience, and motivate those viewers to visit and convert.
Plenty of Fish
This leading dating app wanted to add a new performance channel that could generate direct-response results in line with their paid search and social efforts. They turned to MNTN to drive measurable performance, while also delivering higher-level brand awareness and perception messaging via television.
It’s rare when you see an ad tech brand feature itself in a case study. Is that because it can come off a little self-aggrandizing? Maybe. But this story perfectly illustrates why Performance TV is an effective piece of B2B marketers’ media strategy (and also, it’s just too good not to share). So, we’re going to do it anyway. This leading Connected TV ad tech firm (that’s us) was looking to reach a B2B audience and drive qualified users to our site. We leveraged two of the most effective means of capturing prospects’ attention available to advertisers today: Performance TV, and the star power of our Chief Creative Officer, Ryan Reynolds. Turns out, one is far more effective than the other.
Lighting New York
MNTN Performance TV retargeting allowed them to elevate their campaign performance beyond what display-only retargeting could offer by serving viewers high-quality video ads on Connected TV, and also reaching those same viewers across web and mobile with dynamic MNTN Muli-Touch ads—all from a single campaign.
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Tulalip Resort Casino
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Learn how to better drive performance for your digital campaigns with this full-funnel solution.