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Leading Meal Delivery Service Serves Up Over 437,000 Impressions with Performance TV
This leader in home food delivery provides certified organic meals to customers every week. Looking to expand their audience and reach new potential customers with existing video content, they turned to MNTN and Performance TV.
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Objective
Drive Brand Awareness
This leading meal delivery subscription service was looking to drive brand awareness among key audiences with compelling video content, and wanted to reach their core audience of prospects on an engaging ad channel. This made MNTN Performance TV a perfect fit as it would deliver high-quality TV ads to viewers as they streamed their favorite shows.
Solutions
MNTN Performance TV
MNTN kicked off the campaign by geo-targeting cities the meal service identified as key markets. The campaign was designed to act quickly in a short period of time, but deliver a big impact. It was flighted to run for two weeks, but make the most of that short time frame by reaching viewers as they streamed top-tier networks like MTV, CNN, Hulu, and more.
The ad showcased millennial couples receiving their deliveries, with a voice over explaining the benefits of choosing healthy, organic ingredients over ordering takeout or making a trip to the store. The ad then finished with a compelling offer to prompt users to take action.
The Connected TV campaign was automatically optimized thanks to Performance TV’s automated media buying, which tailored ad delivery, bidding, and frequency in a way that would hit their performance goals.
The Results
Cooking Up Performance
The meal subscription service saw strong results with Performance TV. The campaign served 437,264 impressions with a 92.7% completion rate in just a short two week time period, a testament to CTV’s ability to deliver the brand’s messaging in its entirety.
Thanks to the success of their Performance TV campaign, they now has another strong-performing channel where they can use video creative to reach their audience.
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MNTN
It’s rare when you see an ad tech brand feature itself in a case study. Is that because it can come off a little self-aggrandizing? Maybe. But this story perfectly illustrates why Performance TV is an effective piece of B2B marketers’ media strategy (and also, it’s just too good not to share). So, we’re going to do it anyway. This leading Connected TV ad tech firm (that’s us) was looking to reach a B2B audience and drive qualified users to our site. We leveraged two of the most effective means of capturing prospects’ attention available to advertisers today: Performance TV, and the star power of our Chief Creative Officer, Ryan Reynolds. Turns out, one is far more effective than the other.
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MNTN is the future of TV and direct-response advertising.
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