Take Care of Business.
With MNTN Performance TV
This isn’t Connected TV — it’s Performance TV. Drive targeted traffic and qualified leads with a TV performance channel that actually works.
It's how you should advertise on streaming television.
Here's why.
We Work with the Best of the Best
And there’s always room for one more—get started today and claim your place among them.
Tap Into Your CRM
Our integration with Oracle OnRamp makes your CRM actionable. Just upload your CRM data, and our technology matches it with existing audiences—unlocking loyalty and upsell opportunities never before seen on TV.
Total Audience Insights
- Behavioral
- CRM
- Audience
| Created | Name | Data Type | Records | Campaigns | Controls |
| 08/19/22 | Past Customers | 20,340 | 2 | ||
| 07/28/22 | Current Customers | 135,190 | 1 | ||
| 06/23/22 | East Coast CRM | 29,854 | 3 | ||
| 05/25/22 | ABM List | 356,560 | 4 |
Bring Your Email Strategy to TV
Avoid crowded inboxes and aggressive spam filters—simply upload your email lists to Performance TV to target valuable prospects, upsell existing customers, and deliver an unmatched ad experience.
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Your Performance TV
Your Audience is Already Watching
Drop in your existing video campaign creative and reach millions of streamers right in their living rooms.
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Audience Targeting
Audience-Based Targeting with Oracle
Leverage the world’s largest audience data provider to find your ideal shoppers. With access to tens of thousands of audience segments, you can target B2B prospects on TV no matter what they’re watching.
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These are actual audiences you can serve ads to with Performance TV
Decision Makers
Reach users with C-Suite, director, or VP titles within organizations.
Small Business Owners
Target users who own and manage their own small business.
B2B Tech
Users interested in cloud computing, enterprise applications and other IT topics.
Industries & Occupations
Target users in various industries including sales, legal & health care.
Sales Volume
Target employees at companies and filter by yearly company revenue.
These are actual audiences you can serve ads to with Performance TV
Decision Makers
Reach users with C-Suite, director, or VP titles within organizations.
Small Business Owners
Target users who own and manage their own small business.
B2B Tech
Users interested in cloud computing, enterprise applications and other IT topics.
Industries & Occupations
Target users in various industries including sales, legal & health care.
Sales Volume
Target employees at companies and filter by yearly company revenue.
Optimization
Automated Direct-Response Campaigns
Every Performance TV campaign is powered by our automated media buying technology. Just enter your budget and goal, and it finds the most efficient way to deliver direct-response performance.
Our technology automatically identifies the top-performing networks, placements, timing and frequency to optimize your campaigns and drive the best results possible—no manual optimization required.
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Audience Extension
Immerse Your Audience
Expand your reach across multiple channels with related ads that find your audience as they browse the web.
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Reporting
Integrated Fully into Your Marketing Mix
Track and measure Performance TV in Google Analytics—you can't do this with any other Connected TV ad solution.
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Get immediate insight into Performance TV's impact, right alongside the rest of your digital marketing channels.
| Source / Medium | Acquisition | |||
| Users | New Users | Sessions | ||
| 92,325 | 47,097 | 106,174 | ||
| 1. mntn / retargeting | 38,291 | 1,168 | 44,035 | |
| 2. mntn / ctv | 17,206 | 14,625 | 19,787 | |
Features Overview
Performance Marketing Comes to TV
Whether you already advertise on Connected TV, or stick to traditional—Performance TV gives you more.
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| Traditional TV | |
|---|---|
| Audience Targeting | By Network or Show (Low Precision) |
| Measurement | Estimated |
| Connected TV through a DSP | |
|---|---|
| Audience Targeting | By Audience (High Precision) |
| Measurement | Exact |
| Oracle Audience Data | Extra Cost |
| MNTN Performance TV | |
|---|---|
| Audience Targeting | By Audience (High Precision) |
| Measurement | Exact |
| Oracle Audience Data | Included |
| Network-Level Reporting | Included |
| Google Analytics Integration | Exclusive Feature |
| Automated Performance Optimization | Included |
| Traditional TV | Connected TV through a DSP |
MNTN Performance TV |
|
| Audience Targeting | By Network or Show (Low Precision) |
By Audience (High Precision) |
By Audience (High Precision) |
| Measurement | Estimated | Exact | Exact |
| Oracle Audience Data | ✗ | Extra Cost | Included |
| Network-Level Reporting | ✗ | ✗ | Included |
| Google Analytics Integration | ✗ | ✗ | Exclusive Feature |
| Automated Performance Optimization | ✗ | ✗ | Included |
Let Us Show You How It's Done
Discover how MNTN Performance TV fits into your marketing vision. Schedule a demo today to speak to an expert.