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And there’s always room for one more—get started today and claim your place among them.
Generate Demand
Don’t Just Capture Demand, Create It
Connected TV is an essential channel to create new demand. Reach your target audience on the largest screen in the house to drive consideration of your brand and create new leads.
ABM
Account-Based Marketing—On the TV Screen
Our integration with Oracle OnRamp makes your CRM actionable. Just upload your CRM data, and our technology matches it with existing audiences—unlocking ABM opportunities never before seen on TV.
Total Audience Insights
- Behavioral
- CRM
- Audience
| Created | Name | Data Type | Records | Campaigns | Controls |
| 12/02/24 | Past Customers | 20,340 | 2 | ||
| 11/10/24 | Current Customers | 135,190 | 1 | ||
| 10/06/24 | East Coast CRM | 29,854 | 3 | ||
| 09/07/24 | ABM List | 356,560 | 4 |
Retargeting
TV Advertising with Lower Funnel Solutions
Reach interested prospects and encourage conversion by retargeting website visitors with high-impact TV advertising. Plus, you can get granular, targeting by time spent on site, number of pages visited, and other website metrics.
Shortened Sales Cycle
A Shortened Sales Cycle Your Sales Team Will Thank You For
Performance TV not only creates leads, it also warms them. Prospects will already know who you are and what you do, resulting in an overall shorter sales cycle.
Benchmarks
As a B2B Business, We Use Performance TV to Advertise
We walk the walk by using our own platform and the results speak for themselves.
31%
Shorter Sales Cycle
7.5x
Marketing ROAS*
* No double-counting due to conservative marketing ROAS—only inbound business directly sourced by marketing without any sales touches for at least 90 days is counted
10%
Higher Closing Rate
Audience Targeting
Audience-Based Targeting with Oracle
Now you can accurately target your B2B audience on the TV screen. With access to the largest TV audience pool in the industry, you can reach your target audience no matter what they’re watching.
These are actual audiences you can serve ads to with Performance TV
Decision Makers
Reach users with C-Suite, director, or VP titles within organizations.
Small Business Owners
Target users who own and manage their own small business.
B2B Tech
Users interested in cloud computing, enterprise applications and other IT topics.
Industries & Occupations
Target users in various industries including sales, legal & health care.
Sales Volume
Target employees at companies and filter by yearly company revenue.
Video Experience
Your Audience is Already Watching
Drop in your existing video campaign creative and reach millions of streamers right in their living rooms.
Video Experience
Automatically Optimized Performance Campaigns
Every Performance TV campaign is powered by our automated media buying technology. Just enter your budget and goal, and it finds the most efficient way to deliver for optimized performance goals, like Cost-Per-Acquisition.
Our technology automatically identifies the top-performing networks, placements, timing, and frequency to optimize your campaigns and drive the best results possible—no manual optimization required.
MNTN Multi-Touch
Immerse Your Audience
Spread your message across multiple devices with related ads that create consistency for your audience as they browse the web.
This full immersion experience leads to improved performance of up to 10x.
Reporting
Integrated Fully into Your Marketing Mix
Track and measure Performance TV in Google Analytics—you can't do this with any other Connected TV ad solution.
Get immediate insight into Performance TV's impact, right alongside the rest of your digital marketing channels.
| Source / Medium | Acquisition | |||
| Users | New Users | Sessions | ||
| 92,325 | 47,097 | 106,174 | ||
| 1. mntn / retargeting | 38,291 | 1,168 | 44,035 | |
| 2. mntn / ctv | 17,206 | 14,625 | 19,787 | |
Features Overview
Performance Marketing Comes to TV
Whether you already advertise on Connected TV, or stick to traditional—Performance TV gives you more.
| Traditional TV | |
|---|---|
| Audience Targeting | By Network or Show (Low Precision) |
| Measurement | Estimated |
| Connected TV through a DSP | |
|---|---|
| Audience Targeting | By Audience (High Precision) |
| Measurement | Exact |
| Oracle Audience Data | Extra Cost |
| MNTN Performance TV | |
|---|---|
| Audience Targeting | By Audience (High Precision) |
| Measurement | Exact |
| Oracle Audience Data | Included |
| Network-Level Reporting | Included |
| Google Analytics Integration | Exclusive Feature |
| Automated Performance Optimization | Included |
| Traditional TV | Connected TV through a DSP |
MNTN Performance TV |
|
| Audience Targeting | By Network or Show (Low Precision) |
By Audience (High Precision) |
By Audience (High Precision) |
| Measurement | Estimated | Exact | Exact |
| Oracle Audience Data | ✗ | Extra Cost | Included |
| Network-Level Reporting | ✗ | ✗ | Included |
| Google Analytics Integration | ✗ | ✗ | Exclusive Feature |
| Automated Performance Optimization | ✗ | ✗ | Included |
Let Us Show You How It's Done
Discover how MNTN Performance TV fits into the B2B marketing vision. Schedule a demo today to speak to an expert.
Industry Leaders Have Already Tapped into MNTN Performance TV
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