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We created two different ads.

One with Ryan on camera.
One with a volcano (and Ryan’s voice).
We tested them against each other, then followed the metrics.

Which ad do you think performed better?

Watch both ads

Which one drove more visits to our website?

It’s obvious, right? Or is it? Make your pick.

Ad A
Ad B

Ad A

Featuring MNTN’s Chief Creative Officer and side-gig moviestar Ryan Reynolds, this ad took full advantage of Performance TV’s audience targeting to deliver a personalized message to marketers. Ryan breaks down who we are, what we do, and how they can learn more.

Ad B

Showcasing a slick montage of a volcano erupting, some Performance TV UI, and other exhilarating imagery (there’s even a dog tilting its head), Ryan’s voice educates our audience of marketers on what MNTN is all about.

Pick a winner!

I can’t decide!

Show me who won →
Ad A

Ad A

Featuring MNTN’s Chief Creative Officer and side-gig moviestar Ryan Reynolds, this ad took full advantage of Performance TV’s audience targeting to deliver a personalized message to marketers. Ryan breaks down who we are, what we do, and how they can learn more.

Ad B

Ad B

Showcasing a slick montage of a volcano erupting, some Performance TV UI, and other exhilarating imagery (there’s even a dog tilting its head), Ryan’s voice educates our audience of marketers on what MNTN is all about.

Pick a winner!

I can’t decide!

Show me who won →

Option A

That was Ryan’s pick too.

And he'll always remember you had his back.

Ryan’s mad you didn’t pick him.

But it’s okay, he’ll forgive you in time.

Couldn’t decide, eh?

Don’t feel bad. Most people will probably get it wrong anyway.

Hop on the video call with Ryan to see which ad came out on top.

Scroll down to check out the full analytical breakdown or click here to see the ads again.

Ad A

AdAge 10 Best Celebrity Ads of 2021

The Winner: Ad B

Ryan’s face just isn’t the draw we thought it would be, who could have guessed that?

We certainly didn’t—but the results of Performance TV’s creative test can’t be disputed. Ad B drove more site visits, while maintaining a higher visit rate and lower cost per visit.

Ad A

0.74%

Verified Visit Rate

2.9X

higher

Cost per Visit

Ad B

1.61%

Verified Visit Rate

117%

higher

Visit Rate

We’ve all learned a valuable lesson.

When it comes to effective ads, it’s best to leave your assumptions at the door and follow the performance.

We’re glad we did—once we knew Ad B delivered better results, we made it our main focus and reaped the benefits.

The campaign went on to generate a 3.25% Verified Visit rate, accounting for over 23% of MNTN’s total monthly website traffic.

It also drove more conversions than our Google paid search campaigns during that same stretch of time. Crazy, right? Now imagine what you can do with it.

Watch Them One More Time

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