# MNTN Activation

MNTN Activation is the self-service campaign setup workflow for launching Connected TV advertising with MNTN Performance TV. Build an audience, choose a budget and performance goal, add creative and launch from one platform, with automated media buying and measurement built in.

Simple Activation

## Launch Your Campaign in Just a Few Clicks.

No contracts. No setup fees. Just upload creative. Define your audience, budget, and goal. Then go.

[Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F)

## Campaign Setup is Quick and Easy

Our intuitive platform makes it simple to launch performance campaigns on TV.

### 1. Build Your Audience

Use [MNTN Matched](https://help.mountain.com/en/articles/9450648-source-audiences-with-mntn-matched) AI and keywords to build high-performance prospecting audiences from the products or services on your website. Add interest-based and integrated segments, CRM matching and [location targeting](https://help.mountain.com/en/articles/6511962-source-audiences-by-location) to reach the households most relevant to your business.

Customize retargeting with [audiences built from website activity](https://help.mountain.com/en/articles/6511976-source-audiences-with-site-visitors), such as product-page visits, cart activity and previous purchases. Save audiences for reuse across campaigns and apply exclusions to focus your spend.

[Learn More](https://mountain.com/performance-tv/matched/)

### 2. Set Your Budget and Goal

Enter your budget and goal, and MNTN's automated media buying technology optimizes your campaign thousands of times per day toward your performance goal.

Choose a monthly budget for ongoing activity or a flighted budget for a defined start and end date. Select the [performance goal](https://help.mountain.com/en/articles/8055126-set-your-campaign-goal) that fits your campaign, such as cost per visit, cost per acquisition or return on ad spend. You can adjust campaign settings and follow results in the same platform.

### 3. Upload or Build Your Creative

[Upload video](https://help.mountain.com/en/articles/6512195-upload-and-manage-creative) with drag and drop from your computer, or connect Dropbox or Google Drive. MNTN automatically checks your assets against streaming TV technical requirements; creative also goes through content and network review before delivery.

No video creative? No problem. Create your first TV ad free with [QuickFrame AI](https://help.mountain.com/en/articles/14188510-create-videos-with-quickframe-ai). Generate and edit a commercial, then publish it to MNTN for use in a campaign.

Learn More

### 4. Launch

Easily deploy campaigns just like you would with search or social. Once your account, tracking and creative are ready, start your campaign or schedule a future launch date. MNTN buys inventory and optimizes delivery toward your selected goal.

### 5. Report in Real-Time

Measure conversions, revenue, site visits and more with [Google Analytics](https://help.mountain.com/en/articles/11534853-connect-google-analytics) and MNTN's reporting dashboard, with an attribution model built for TV. Follow impressions as they occur with [Live Ads](https://help.mountain.com/en/articles/6512157-create-and-launch-campaigns) once your campaign starts serving.

Initial campaign data can take up to 48 hours to appear. Reporting timing depends on the metric: [standard reporting](https://help.mountain.com/en/articles/6512039-navigate-the-reporting-tab) provides full prior-day results by 9 AM ET / 6 AM PT the next day. Outcomes are [attributed according to your account settings](https://help.mountain.com/en/articles/6512044-adjust-attribution-settings).

[Learn More](https://mountain.com/performance-tv/reporting/)

## Who it is for

- Performance and growth marketers adding TV to their acquisition strategy.
- Ecommerce and consumer brands driving website visits, purchases and revenue.
- B2B teams generating leads and reaching business buyers.
- Agencies building and managing campaigns for multiple advertisers.
- Brands introducing a product, entering a market or reconnecting with website visitors.

## Extend TV with Multi-Touch creative

Add [MNTN Multi-Touch](https://help.mountain.com/en/articles/12996581-understand-mntn-multi-touch) during campaign setup to reach TV-exposed households with display creative across desktop, mobile and tablet devices. Build display ads with [Ad Builder](https://help.mountain.com/en/articles/13056152-use-ad-builder) or upload supported assets, then link them to your TV creative.

## Before you launch

Create your advertiser account, verify your email and add your business, website and billing details. Choose prospecting or retargeting and an objective for visits, leads, sales, app activity or awareness. For website performance campaigns, [install and verify your tracking and conversion pixels](https://help.mountain.com/en/articles/10684899-set-up-manage-pixels); use the appropriate integration for app or other supported measurement workflows. Review your campaign settings and complete the required creative and website checks before launch.

## Setup and key details

| Item | Details |
| --- | --- |
| TV creative | Exactly 15 or 30 seconds. See the [video requirements guide](https://help.mountain.com/en/articles/6633854-understand-video-file-requirements) for supported formats and technical specifications. |
| Campaign geography | The 50 United States, excluding U.S. territories. |
| [Budget scheduling](https://help.mountain.com/en/articles/6512145-set-your-campaign-budget) | Monthly budgets or flighted budgets with a minimum three-day flight. |
| Website measurement | Sitewide tracking pixel plus conversion tracking for the actions you want to measure. Revenue goals use an [Order Amount](https://help.mountain.com/en/articles/8184024-understand-the-conversion-pixel) value. |
| [Retargeting audience](https://help.mountain.com/en/articles/8308452-understand-audience-strategy) | At least 1,000 unique households. |
| [Multi-Touch setup](https://help.mountain.com/en/articles/6511986-upload-link-multi-touch-creative) | Select Multi-Touch when creating the campaign. Changing this choice after launch requires a new campaign. |
| Approval timing | [Network creative approval](https://help.mountain.com/en/articles/6512157-create-and-launch-campaigns) typically takes 24-48 hours. |

Tracking follows the campaign's measurement route. Awareness campaigns can run without website pixels; app-only campaigns can use [AppsFlyer](https://help.mountain.com/en/articles/10619006-connect-appsflyer); [Freshpaint](https://help.mountain.com/en/articles/11644282-connect-freshpaint) provides an alternative to the MNTN pixel for healthcare campaigns.

## Measurement and results

Monitor spend, impressions, households reached, [Verified Visits](https://help.mountain.com/en/articles/12608309-understand-mntn-attribution), conversions and revenue in MNTN. Use cost per visit, cost per acquisition and return on ad spend to evaluate performance against your selected goal.

Campaign, creative, audience and TV network views help you understand where results are coming from. Connect Google Analytics and other measurement systems to review TV activity alongside your wider marketing program.

## It's Easy to Fire Up a Campaign

Watch Steve-O burn through a demo of MNTN's Performance TV software for MNTN Chief Creative Officer Ryan Reynolds — all while eating a Carolina Reaper pepper.

The hottest MNTN platform demo: Watch Ryan Reynolds & Steve-O (0:30).

## Get started with hassle-free Performance TV.

Launch self-service Performance TV campaigns with no contracts and no setup fees. Set your media budget and pay for delivered impressions through MNTN's [dynamic cost-per-thousand-impressions pricing](https://help.mountain.com/en/articles/8054978-understand-mntn-s-pricing-model). Platform tools, automated buying and measurement are included in the media rate.

[Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F)

## Related resources

- [MNTN Matched](https://mountain.com/performance-tv/matched/)
- [MNTN Optimization](https://mountain.com/performance-tv/optimization/)
- [MNTN Reporting](https://mountain.com/performance-tv/reporting/)

## Page information

- Publisher: MNTN
- Content owner: Product Marketing
- Last reviewed: September 18, 2026
- Canonical page: https://mountain.com/performance-tv/activation/