# MNTN Connected TV Advertising for Agencies

MNTN Performance TV is self-serve Connected TV advertising software that helps agencies build, manage, and measure streaming TV campaigns for their clients.

## Your Clients Want Results. Drive Them With Connected TV.

Join the hundreds of agencies that use MNTN to make TV perform like search and social. Add a performance channel that reaches relevant households on premium streaming networks and connects ad exposure with visits, conversions, and revenue. Automated media buying and optimization help your team focus on client strategy, creative, and growing your book of business.

[Speak to an Expert](https://mountain.com/request-demo/).

Illustrative reporting example: **8.41 ROAS** and **5.4% conversion rate**. These example values are not promised campaign results.

## MNTN Makes It Easy for Agencies To Do More

Turn Connected TV into a growth engine to drive client performance and win new business:

- **Safe, Secure Growth:** A brand-safe, [privacy-first](https://help.mountain.com/en/articles/8107916-understand-mntn-s-identity-graph) approach to incremental growth for your clients, with [premium streaming inventory](https://help.mountain.com/en/articles/8055054-understand-mntn-s-living-room-quality-inventory).
- **Reliable Measurement:** Deterministic measurement through Google Analytics, Rockerbox, or your clients' preferred BI platform. MNTN's [Verified Visits](https://help.mountain.com/en/articles/12608309-understand-mntn-attribution) connects TV exposure with website activity at the household level; partner platforms apply their own attribution settings.
- **Outcomes-Based Technology:** Audience-based media buying optimized toward performance outcomes. Choose a [campaign goal](https://help.mountain.com/en/articles/8055126-set-your-campaign-goal) that fits your client's objectives.
- **Agency Partner Program:** Help prospective clients find your agency and get in touch through the [MNTN agency directory](https://mountain.com/partners/).

[Request Demo](https://mountain.com/request-demo/).

## Who it is for

MNTN supports performance, media, and full-service agencies that want to add CTV to a client's marketing mix, grow awareness and acquisition, manage multiple advertisers, give teams and clients appropriate account access, and deliver reports through MNTN, measurement partners, or existing BI tools.

## MNTN Agency-Led Accounts Grew 4x in 2025

MNTN reports fourfold growth in agency-led accounts in 2025. This describes account growth, not a fourfold return for an individual agency or client.

> Since the beginning, MNTN has committed to upskilling our team, giving us what we need to drive value to new and existing clients, and giving our agency visibility to their audience.

**Justin Buckley, Partner at ATTN Agency, a verified MNTN agency partner**

[Learn More](https://mountain.com/news/mntn-agency-led-accounts-grow-4x-in-2025-as-demand-for-performance-tv-surges/).

### We Work with the Best Agencies

Agency partners include **Ovative Group, Logical Position, Parallel Path, Plus Media, Socium, and Maison Mrkt**.

### And We Win the Best Awards

MNTN's industry recognition includes:

| Organization or award | Recognition |
|---|---|
| Adweek Readers' Choice | Best CTV/OTT Platform |
| Fast Company | Most Innovative Companies |
| Marcom | B2B Innovation Award |
| AdAge | Best Places to Work 2025 |
| Omma Awards | Advanced TV |
| ANA B2 Award Winner | Video Marketing |
| Fast Company | Next Big Things in Tech |
| Adweek | B2B Innovation Award |

## Ready to Perform Right Out of the Box

Built by performance experts for performance-driven agencies and advertisers, MNTN brings lower-funnel efficiency to TV to help drive more revenue and conversions, more often.

### Unbeatable Performance

Set performance goals such as return on ad spend, cost per acquisition, or cost per visit. Generate results throughout the funnel with prospecting to reach potential customers and retargeting to re-engage website visitors.

**The Brand Impact of TV, Elevated With Performance:** Run campaigns that perform like search and social on the biggest screen in the house, expanding client reach, awareness, and acquisition.

> “Our partnership with MNTN has brought in a new layer of reach to help us scale new customer awareness and acquisition. Their machine learning allows for rapid audience and placement testing while sticking the landing on our client's core KPIs.”

**Justin Buckley, Co-founder and Partner at ATTN**

### Complete Control

Intuitive, easy-to-use software makes TV as straightforward as paid search or social. Intelligent automation handles media buying, audience building, and campaign optimization, freeing your team to focus on client strategy.

**The Industry's Best Effort-to-Impact Ratio:** Add incremental value without adding a whole new team. Campaigns are fully automated, with no manual bids or optimizations necessary. Real-time optimization uses up-to-date data, while a streamlined interface lets you target audiences and measure campaigns. Your team retains control of strategy, creative, geography, and applicable exclusions. See the [optimization engine guide](https://help.mountain.com/en/articles/8168556-understand-mntn-s-optimization-engine).

### Total Transparency

Track revenue and conversions with accurate attribution. Monitor performance in a customizable MNTN dashboard, Google Analytics, Rockerbox, or your client's preferred BI tool.

**How are you different from my DSP?** MNTN's Verified Visits attribution is purpose-built for CTV to connect TV exposure with campaign outcomes. Optimization focuses on performance outcomes, rather than reach alone, and adjusts in real time toward your selected goals. Combine automated buying with flexible campaign controls and reporting. [Learn about MNTN attribution](https://help.mountain.com/en/articles/12608309-understand-mntn-attribution).

## Put client audiences and accounts to work

### Build client audiences

Use MNTN Matched to build AI-powered household audiences for prospecting from business-relevant keywords and attributes. Its High Intent and Max Reach audiences support acquisition and broader demand building.

Add [client CRM lists](https://help.mountain.com/en/articles/6511947-source-audiences-with-crm), first-party website audiences, and interest segments. CRM lists can support targeting or exclusions in prospecting; retargeting uses website activity for targeting and CRM lists for exclusions.

### Manage portfolios and advertiser access

Organize [advertiser accounts](https://help.mountain.com/en/articles/13802342-manage-advertiser-accounts) within [portfolios](https://help.mountain.com/en/articles/7043612-manage-portfolios) and [assign users](https://help.mountain.com/en/articles/7043626-manage-account-users) to the accounts they need.

| Role | Agency use |
|---|---|
| Portfolio Admin | Manage advertisers, user assignments, billing, campaigns, and reporting across the portfolio. |
| Advertiser Admin | Manage assigned advertiser accounts. |
| User | Manage campaigns, audiences, creative, reporting, and My Account settings for assigned advertisers, without user-role or portfolio-report administration. |
| Campaign Manager | Build and manage campaigns, audiences, and creative, and view reporting for assigned advertisers. No access to My Account or My Admin settings. |
| Reporting Only | Give clients and stakeholders access to performance dashboards and metrics. |

Portfolio Admins can [manage advertiser reports](https://help.mountain.com/en/articles/6633979-manage-portfolio-reports) from one location, assign reports to accounts, and customize reporting for individual clients.

### Connect the client's marketing tools

Send Last Touch Verified Visits to [Google Analytics](https://help.mountain.com/en/articles/11534853-connect-google-analytics) as session starts and Verified Visit webhooks to [Rockerbox](https://help.mountain.com/en/articles/8699907-connect-rockerbox). Use [Northbeam](https://help.mountain.com/en/articles/11644276-connect-northbeam) for attribution and modeling views, or bring MNTN reporting into BI tools through [APIs and exports](https://help.mountain.com/en/articles/8130119-export-mntn-reporting-data).

[TapClicks](https://help.mountain.com/en/articles/14189190-connect-tapclicks) supports a separate connector for each advertiser, with dashboards that can combine multiple connections. [CallRail offers portfolio setup](https://help.mountain.com/en/articles/11574277-connect-callrail) for agencies managing multiple MNTN accounts from a shared CallRail account. [HubSpot](https://help.mountain.com/en/articles/12987616-connect-hubspot) connects contact-list activation with exposure notes on matching CRM records.

## CTV Can Boost Other Paid Channels, Too

MNTN reports the following average conversion-rate increases for advertisers adding MNTN to their marketing mix, based on **MNTN Internal Data**:

| Channel | Average conversion-rate increase |
|---|---|
| Paid search | 22% |
| Paid social | 9% |
| Email marketing | 37% |

Individual results vary. [See How It Works](https://research.mountain.com/trends/connected-tv-creates-a-halo-effect-for-paid-search-and-social/).

## Simple Setup Fast-Tracks Your Clients' Success

MNTN's self-serve platform puts campaign performance in your hands:

1. **Build Your Audience**

   Find and convert your clients' highest-intent customers with MNTN Matched™, MNTN's industry-exclusive audience technology. MNTN reports access across **99% of available U.S. households**, with CRM targeting, client first-party audience segments, and high-value third-party audiences. This is platform reach; individual campaign reach varies. See the [MNTN Matched guide](https://help.mountain.com/en/articles/9450648-source-audiences-with-mntn-matched).

2. **Set Your Budget and Goal**

   Enter your client's [budget](https://help.mountain.com/en/articles/6512145-set-your-campaign-budget) and [performance goal](https://help.mountain.com/en/articles/8055126-set-your-campaign-goal). Automated media buying optimizes the campaign thousands of times per day toward that goal, giving your team more time for client strategy and service.

3. **Upload or Build Your Creative**

   Upload video assets by drag and drop, Dropbox, or Google Drive. MNTN automatically checks uploaded video assets against streaming TV specifications. Videos must meet the [file requirements](https://help.mountain.com/en/articles/6633854-understand-video-file-requirements); noncompliant files are rejected. See [upload guidance](https://help.mountain.com/en/articles/6512195-upload-and-manage-creative). Need a new commercial? Create your first TV ad free with [QuickFrame AI](https://help.mountain.com/en/articles/14188510-create-videos-with-quickframe-ai); additional AI generation after the first project may require a subscription.

4. **Launch**

   Deploy campaigns as easily as search or social, sometimes as soon as the same day. Ad delivery follows creative review and network approval. See [campaign launch guidance](https://help.mountain.com/en/articles/6512157-create-and-launch-campaigns).

5. **Report in Real-Time**

   Measure conversions, revenue, site visits, and more through Google Analytics, Rockerbox, MNTN's reporting dashboard, or your client's preferred BI platform, with attribution built for TV. Refresh timing varies by report; the [reporting dashboard guide](https://help.mountain.com/en/articles/6512039-navigate-the-reporting-tab) lists full prior-day data as available by 9 AM ET / 6 AM PT.

## Setup and key details

Before launch, organize the advertiser account, assign the campaign team and reporting access, and [install and verify website tracking](https://help.mountain.com/en/articles/10684899-set-up-manage-pixels) when measuring website outcomes. Configure client analytics, CRM, and reporting integrations; review geography, exclusions, creative tracking, and the campaign's monthly or flighted budget.

Campaigns run in the 50 United States, excluding territories. Prepare video creative that is exactly 15 or 30 seconds with a visible website and clear call to action. Select a [conversion action](https://help.mountain.com/en/articles/8184024-understand-the-conversion-pixel) that matches the client's goal, such as a purchase, completed lead form, or registration.

Website performance measurement uses sitewide tracking and conversion events. Awareness campaigns can use delivery and reach reporting without website pixels. App-only campaigns can use [AppsFlyer](https://help.mountain.com/en/articles/10619006-connect-appsflyer); [Freshpaint](https://help.mountain.com/en/articles/11644282-connect-freshpaint) provides a measurement route for healthcare advertisers in place of MNTN pixel tracking.

Set up integrations for each client's account structure. HubSpot connects one HubSpot account to one MNTN account at a time. TapClicks uses one connector per advertiser. CallRail can map accounts through portfolio-level integration settings.

Review global network and audience exclusions before launch. [Network blocks](https://help.mountain.com/en/articles/6633970-block-tv-networks) apply across the advertiser's live campaigns. [Account-level audience exclusions](https://help.mountain.com/en/articles/10775163-exclude-audiences-at-the-account-level) apply to prospecting campaigns.

## Frequently asked questions

### My clients are big believers in paid search and social – how does Connected TV add value to my existing marketing mix?

CTV can drive performance directly while improving results in other channels. MNTN reports average conversion-rate increases of 22% for paid search and 9% for paid social when marketers add MNTN to their mix. The [CTV halo-effect research](https://research.mountain.com/trends/connected-tv-creates-a-halo-effect-for-paid-search-and-social/) explores this cross-channel impact.

### How do I measure success on Connected TV?

Choose the reporting approach that works for your client, or combine these options:

- **MNTN reporting:** Use the customizable reporting suite and hundreds of metrics, including impressions, households reached, Verified Visits, conversions, revenue, ROAS, CPA, and CPV. Review campaigns, creative, networks, locations, and other available dimensions. [Incrementality reporting](https://help.mountain.com/en/articles/11096577-understand-mntn-incrementality) compares eligible prospecting campaigns with an active MNTN Conversion Pixel against a holdout audience to evaluate performance beyond activity that would occur without exposure.
- **Google Analytics and Rockerbox:** Evaluate CTV alongside other channels using the integrations described above. Partner attribution settings affect how results are credited.
- **Business intelligence tools:** Bring MNTN-attributed reporting into tools such as **Tableau and Domo** through APIs and exports.

Share client reports, compare results across the marketing mix, and use delivery, creative, and outcome insights to guide future campaigns.

### Why should we entertain advertising on Connected TV instead of doing what we're already doing?

Cookie and in-app tracking changes, search keyword limitations, and changing audience habits can constrain paid search and social. Streaming TV offers another way to reach those audiences.

MNTN cites eMarketer research reporting that **72% of U.S. adults use CTV, compared with 68% using Meta**, and that they spend **3x more time watching CTV than on Meta**. These are cited audience comparisons, not campaign performance forecasts.

Make television a third scalable performance channel alongside search and social. MNTN combines a familiar self-serve workflow with streaming reach and automated optimization to strengthen your brand message and drive measurable outcomes. MNTN describes CTV's reach as exceeding search and social, giving advertisers more opportunities to connect with relevant audiences.

### I'm already buying inventory on TV — how do I do it on MNTN?

Buy automatically around your audience, wherever they stream TV. MNTN's targeting and performance optimization can supplement existing TV campaigns, feed the funnel, and expand performance advertising beyond search and social. An audience-first approach helps reach viewers across the programming they watch while complementing upper-funnel TV and upfront buys.

MNTN reports direct deals with **150+ premium streaming TV networks**, including **HBO Max and Peacock**, FAST (free, ad-supported streaming TV) networks such as **Tubi**, and device networks such as **Samsung and LG**. Reach relevant viewers across the screens they use for living-room-quality streaming content, with flexibility for regional and national advertisers. Use network blocks to exclude networks you do not want to buy.

MNTN describes its buying power and direct deals as delivering best-in-class pricing that it passes along to customers. Media buying uses dynamic CPM, with platform costs included in media spend and no MNTN platform contract required; see the [pricing guide](https://help.mountain.com/en/articles/8054978-understand-mntn-s-pricing-model).

## Getting started

[Speak to an Expert](https://mountain.com/request-demo/) about client campaigns, account setup, and the Agency Partner Program.

### Not ready yet?

Subscribe to MNTN's newsletter with your business email for CTV updates, invitations to webinars with top publishers, audience segment analysis, and CTV statistics and facts.

## Related resources

- [MNTN Matched](https://mountain.com/performance-tv/matched/)
- [MNTN integrations](https://mountain.com/performance-tv/integrations/)
- [MNTN reporting](https://mountain.com/performance-tv/reporting/)

## Page information

- Publisher: MNTN
- Content owner: Product Marketing
- Last reviewed: September 18, 2026
- Canonical page: https://mountain.com/performance-tv/agency/