# MNTN Connected TV Advertising for B2B

MNTN Performance TV is self-serve Connected TV advertising software that helps B2B marketers reach decision-makers, drive qualified leads, and shorten sales cycles on the biggest screen in the house. It combines audience targeting, attribution, automated media buying, creative tools, and reporting to support demand from first impression to closed deals.

MNTN positions the offering as “Connected TV That Drives B2B Outcomes.” Build familiarity before buyers begin their search, bring interested households to your website, and connect TV exposure with the CRM activity your sales and marketing teams track.

Watch the B2B video introduction. [Request Demo](https://mountain.com/request-demo/) to explore MNTN for your business.

## Why early brand familiarity matters

MNTN reports that **90% of B2B buyers purchase from companies they already know**. Put your brand in front of the right audience before buyers start looking, so they already know your business when they are ready to buy. Being present on television helps put your brand in the running before active demand emerges.

## Who it is for

MNTN supports B2B teams that want to:

- Introduce a product or service to new potential buyers.
- Drive demo requests, trials, registrations, and other lead actions.
- Reach prospects and customers from CRM lists.
- Re-engage website visitors.
- Understand how TV contributes to a broader demand-generation program.

It fits demand-generation, growth, and brand teams that already use channels such as search, social, and email and want to add the reach and attention of streaming TV.

## How it works

Generate demand at every stage of the buying process. Move from first impression to final decision through three stages, with targeted campaigns that build awareness, consideration, and conversion:

1. **Target the Right Audience on TV**

   **99%+ of U.S. households reached** through thousands of B2B interest segments, MNTN Matched AI targeting, and your own CRM lists. This describes MNTN's platform-level audience reach; individual campaign reach varies.

2. **Turn Awareness Into Site Traffic**

   **281M site visits generated by MNTN marketers**, which MNTN describes as measured accurately with its proprietary attribution. [Verified Visits](https://help.mountain.com/en/articles/12608309-understand-mntn-attribution) connects TV exposure with subsequent qualifying website activity at the household level.

3. **Convert Traffic Into Revenue**

   **42M conversions generated with MNTN**. Drive leads, trials, and new business from TV. Match your message to the next useful action: learn about a service, explore a product, request a demo, start a trial, or contact sales.

[Request Demo](https://mountain.com/request-demo/).

## What you can do

“Built for Pipeline. Tuned for Performance.” MNTN's self-serve targeting, attribution, and creative tools fuel demand from first impression to closed deals through five capabilities:

### B2B Audiences

MNTN describes its offering as “The Most Powerful B2B Audience System on TV.” Build high-intent audiences with [MNTN Matched AI](https://help.mountain.com/en/articles/9450648-source-audiences-with-mntn-matched), using customer attributes related to your business. MNTN analyzes your website, recommends attributes, and creates household audiences you can refine. High Intent focuses on households more likely to convert now; Max Reach expands your opportunity to households that may convert later.

Tap into thousands of [B2B interest segments](https://help.mountain.com/en/articles/14442205-source-audiences-with-interests) from LiveRamp, Bombora, and other providers at no extra cost for those segments. Add customizable [retargeting tools](https://help.mountain.com/en/articles/6511976-source-audiences-with-site-visitors) and [CRM matching](https://help.mountain.com/en/articles/6511947-source-audiences-with-crm) to generate more demand. Geography and interest controls help align the audience with your market.

[Learn more about MNTN Matched](https://mountain.com/performance-tv/matched/).

### Integrations for B2B

Connect TV with the tools your team already uses, from CRM audience syncing to what MNTN calls “first-of-its-kind HubSpot attribution.” Integrations include Tableau from Salesforce, Freshpaint, CallRail, Google Analytics, Shopify, HubSpot, Rockerbox, Northbeam, and Upwave.

Sync [HubSpot contact lists](https://help.mountain.com/en/articles/12987616-connect-hubspot) for targeting and exclusions. With attribution enabled for a synced list, MNTN can send impression details back as notes on matching existing HubSpot contacts. Use [MNTN data in HubSpot](https://help.mountain.com/en/articles/15308526-review-mntn-data-in-hubspot) to examine ad exposure, engagement, and the lifecycle stages already configured in your CRM, and to support nurture or sales follow-up.

Connect [CallRail](https://help.mountain.com/en/articles/11574277-connect-callrail) to include tracked calls and texts that meet MNTN's attribution requirements in conversion reporting. Google Analytics and Rockerbox help you review CTV activity alongside the rest of your marketing.

[Learn more about MNTN integrations](https://mountain.com/performance-tv/integrations/).

### Premium Inventory

Reach B2B buyers on the shows and movies they actually watch. MNTN reports that ads run across **150+ top networks**, including Peacock, HBO Max, CBS, Bravo, and HGTV. See the [inventory guide](https://help.mountain.com/en/articles/8055054-understand-mntn-s-living-room-quality-inventory) for more about MNTN's streaming inventory.

[Learn more about MNTN Inventory](https://mountain.com/performance-tv/inventory/).

### Performance Optimized Creative

Launch TV-ready ads without production bottlenecks. MNTN describes [QuickFrame AI](https://help.mountain.com/en/articles/14188510-create-videos-with-quickframe-ai) as generating studio-quality TV ads in minutes rather than weeks, helping you move from idea to impact faster. Create your first ad for free; additional AI generation after your first project may require a subscription. You can also upload an existing TV ad.

[Learn more about QuickFrame](https://quickframe.com/).

### Automated Optimization

Set your [budget](https://help.mountain.com/en/articles/6512145-set-your-campaign-budget) and [performance goal](https://help.mountain.com/en/articles/8055126-set-your-campaign-goal), and let MNTN automate media buying and delivery. MNTN reports that it optimizes **651,000+ times a day** to deliver the highest-quality outcomes for your spend. The [optimization engine guide](https://help.mountain.com/en/articles/8168556-understand-mntn-s-optimization-engine) explains how automation works toward your chosen goal, leaving your team more time for messaging and demand strategy.

[Learn more about MNTN Optimization](https://mountain.com/performance-tv/optimization/).

## Setup and key details

- **Campaign planning:** Choose the business outcome and performance goal, prepare your audience and creative, and set a monthly or flighted campaign budget. Keep your website and call to action clear.
- **Website and lead measurement:** [Set up website tracking](https://help.mountain.com/en/articles/10684899-set-up-manage-pixels) and a [conversion pixel](https://help.mountain.com/en/articles/8184024-understand-the-conversion-pixel) for completed lead actions such as forms or registrations. A unique lead or booking ID helps connect reporting with your internal records.
- **Creative and geography:** Prepare a video that is exactly 15 or 30 seconds long and meets the [video file requirements](https://help.mountain.com/en/articles/6633854-understand-video-file-requirements). Delivery is available in the [50 United States, excluding U.S. territories](https://help.mountain.com/en/articles/8055054-understand-mntn-s-living-room-quality-inventory).
- **CRM audiences:** [CRM lists](https://help.mountain.com/en/articles/6511947-source-audiences-with-crm) support email addresses, phone numbers, and IPv4 addresses and become available as household matches populate. Use CRM lists for targeting or exclusions in prospecting. In retargeting, CRM lists supply exclusions while website activity supplies the target audience.
- **HubSpot:** Connection requires appropriate permissions and synced contact lists. Lists update daily; timing and setup requirements are covered in the [HubSpot connection guide](https://help.mountain.com/en/articles/12987616-connect-hubspot). Attribution must be enabled for a synced list and matches existing contacts; it does not create new contacts.
- **Retargeting:** Retargeting campaigns require at least [1,000 unique households](https://help.mountain.com/en/articles/8308452-understand-audience-strategy) to launch.

## Measurement and results

MNTN positions Performance TV for B2B as “TV That Moves the Needle”: stronger lift across channels, faster sales cycles, and premium reach at scale. MNTN reports the following performance figures:

| Reported figure | Measure |
|---|---|
| 31% | Faster sales cycle |
| 10% | Higher closed-won rate |
| 22-37% | Cross-channel conversion lift |

The cross-channel figure refers to **average lift across paid search, paid social, and email marketing**.

MNTN site-visit and conversion totals describe platform activity, not a forecast for an individual B2B campaign. Results vary by advertiser and campaign.

Use MNTN reports to connect campaign delivery with the actions that matter to your business:

| Question | Useful measurement |
|---|---|
| Are we reaching potential buyers? | Impressions, households reached, and frequency. |
| Are viewers exploring our business? | Verified Visits, visit rate, and cost per visit. |
| Are campaigns generating leads? | Attributed conversion events and cost per acquisition. |
| How are exposed contacts progressing? | HubSpot engagement, contact notes, and configured lifecycle stages. |
| Which messages and audiences perform? | Campaign, creative, audience, and geographic reporting. |

Results follow MNTN's [attribution settings](https://help.mountain.com/en/articles/6512044-adjust-attribution-settings). HubSpot adds a view of how matching contacts engage with your business across the buying journey.

### Impression Calculator: Grow Your Business

Use the Impression Calculator to estimate monthly reach and commercial views. Example budget and estimated results:

| Input or estimate | Example value | Meaning |
|---|---|---|
| Monthly budget | $5K | $5,000 per month |
| Estimated impressions | 213K | Commercial views per month |
| Estimated reach | 177K | Households reached per month |

Explore monthly budgets of **$5K, $250K, $500K, $750K, and $1M** with the calculator. These are calculator inputs; campaign budget requirements are covered separately in the [budget guide](https://help.mountain.com/en/articles/6512145-set-your-campaign-budget).

**Estimates are based on average performance metrics. Actual results may vary based on creative, targeting, and market conditions.**

[Start Advertising](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F).

### What Brands are Saying

MNTN features stories from B2B marketers powering pipeline with Connected TV. Ryan Robbins described Crexi's experience:

> MNTN’s setup process was extremely intuitive. It gave us access to multiple targeting types and thanks to MNTN’s automated media buying, we were able to drive new sign-ups and increase time spent on site, equally important goals for our campaigns.

**Ryan Robbins, Director, Online Acquisition, Crexi**

[Write Your Story](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F).

## Getting started

Drive more traffic, leads, and revenue with Connected TV. Schedule a demo to discover how easy it can be and plan your audience, lead measurement, and first TV campaign.

Set your audience, campaign budget, and goal in MNTN's self-serve platform. Media is bought on a [dynamic CPM basis](https://help.mountain.com/en/articles/8054978-understand-mntn-s-pricing-model), with platform costs included in media spend and no MNTN platform contract required.

[Request Demo](https://mountain.com/request-demo/) or [Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F).

## Related resources

- [MNTN Matched](https://mountain.com/performance-tv/matched/)
- [MNTN reporting](https://mountain.com/performance-tv/reporting/)
- [QuickFrame](https://quickframe.com/)

## Page information

- Publisher: MNTN
- Content owner: Product Marketing
- Last reviewed: September 18, 2026
- Canonical page: https://mountain.com/performance-tv/b2b/