# MNTN Performance TV for B2C Marketers

MNTN Performance TV is intuitive, self-serve Connected TV advertising software for consumer brands. It makes TV a targetable, measurable, and scalable performance channel, combining audience targeting, automated media buying, nimble creative management, automated performance optimization, and real-time campaign measurement.

MNTN calls its software “The Hardest Working Software in Television.™” Its Performance TV platform brings the control and reporting familiar from digital advertising to streaming television, helping turn TV viewers into website visitors and customers. Build campaigns around purchases, revenue, and qualified site visits, with tools to acquire new customers and reconnect with people who already know your brand.

Watch the 30-second “Learn more about Performance TV” explainer, or [Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F).

## Who it is for

- Ecommerce and direct-to-consumer teams growing sales and return on ad spend.
- Consumer brands seeking new customers beyond paid search and social.
- Retail, travel, education, services, and nonprofit marketers driving purchases, bookings, inquiries, or donations.
- Marketing teams that need to manage audiences, budgets, creative, and reporting in one platform.

## Measurement and results

Review attributed site visits, conversions, revenue, cost per acquisition, and return on ad spend. MNTN's [Verified Visits](https://help.mountain.com/en/articles/12608309-understand-mntn-attribution) connects TV exposure with subsequent qualifying website visits at the household level. Conversion results follow your [account attribution settings](https://help.mountain.com/en/articles/6512044-adjust-attribution-settings).

MNTN reports these aggregate figures:

| Figure | Measure |
|---|---|
| $5 Billion+ | In MNTN-attributed revenue |
| 23 Million+ | In MNTN-attributed conversions |
| 131 Million+ | In MNTN-attributed site visits |
| 120 Million+ | Households reached |

## How it works

Follow five easy steps toward industry-leading performance:

1. **Build Your Audience**

   Use MNTN Matched AI and keywords to build high-performance audiences. Add customizable retargeting tools, CRM matching, and integrated segments to pursue peak performance. [Learn more about MNTN Matched](https://mountain.com/performance-tv/matched/) or see the [audience-building guidance](https://help.mountain.com/en/articles/9450648-source-audiences-with-mntn-matched).

2. **Set Your Budget and Goal**

   Enter your [budget](https://help.mountain.com/en/articles/6512145-set-your-campaign-budget) and [performance goal](https://help.mountain.com/en/articles/8055126-set-your-campaign-goal). MNTN's automated media buying technology optimizes your campaign thousands of times per day toward that goal.

3. **Upload or Build Your Creative**

   Upload creative by drag and drop, Dropbox, or Google Drive. MNTN automatically checks uploaded video assets against streaming TV specifications. See [upload guidance](https://help.mountain.com/en/articles/6512195-upload-and-manage-creative). Uploaded videos must still meet the [video file requirements](https://help.mountain.com/en/articles/6633854-understand-video-file-requirements); files that do not meet them are rejected. If you do not have video creative, MNTN can help through its creative options.

4. **Launch**

   Easily deploy and manage your campaigns in a single intuitive interface.

5. **Report in Real-Time**

   Measure success with Google Analytics, Rockerbox, and MNTN's real-time reporting dashboard, including conversions, revenue, site visits, and more, with an [attribution model built for TV](https://help.mountain.com/en/articles/12608309-understand-mntn-attribution). Refresh timing varies by report. The [reporting dashboard guide](https://help.mountain.com/en/articles/6512039-navigate-the-reporting-tab) lists full prior-day data as available by 9 AM ET / 6 AM PT. [Get Started](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F).

## What Marketers Are Saying About MNTN

### Princess Polly

> Since partnering with MNTN, CTV has become our fastest-growing channel. The platform allows us to serve high-quality video campaigns and explore a new database of valuable audience segments. The functionality of the dashboard provides a seamless experience and allows us to pull powerful insights, which we have utilized to increase performance across future CTV campaigns.

**Kim Zorn, Global Performance Director, Princess Polly**

[Read the Princess Polly Case Study](https://mountain.com/case-studies/performance-tv-gives-princess-polly-the-royal-treatment-by-exceeding-their-roas-goal-across-the-full-funnel/).

### DECKED

> We enjoy using MNTN for CTV advertising since it allows our team to be nimble and quick. Compared to traditional TV advertising we are able to update our creative and strategies in real time to drive performance.
>
> Using the platform is seamless and we work closely with the MNTN team to drive performance and meet our goals. MNTN is a critical component to our advertising funnel.

**Taylor Straley, Director of User Acquisition, Decked**

[Read the DECKED Case Study](https://mountain.com/case-studies/decked-used-mntn-performance-tv-to-run-a-robust-outcome-based-a-b-test-and-beat-their-visit-rate-goals-by-61/).

### Campspot

> MNTN has helped us put our brand in front of new customers and allowed us to get clear reporting insights on top performing audiences and TV networks.
>
> With MNTN, our goals are frequently exceeded and we can take our learnings from the platform to other marketing channels.

**Dana Malburg, Performance Marketing Manager, Campspot**

[Read the Campspot Case Study](https://mountain.com/case-studies/campspot-grew-brand-awareness-and-outperformed-their-roas-goals-by-over-200-with-mntn-performance-tv/).

## What you can do

MNTN: “The One and Only in its Class.” Get audience targeting, preferred inventory pricing, optimization, smart self-serve tools, and in-depth reporting.

### Find new customers and bring shoppers back

Use [MNTN Matched](https://help.mountain.com/en/articles/9450648-source-audiences-with-mntn-matched) AI, keywords, and real-time consumer data to connect with prospects most likely to convert. MNTN analyzes your website, identifies relevant attributes, and prioritizes households with High Intent to convert. Max Reach extends the opportunity to households that may convert later.

Use customizable [retargeting tools](https://help.mountain.com/en/articles/6511976-source-audiences-with-site-visitors) to reconnect with shoppers based on website activity. [CRM matching](https://help.mountain.com/en/articles/6511947-source-audiences-with-crm) connects your customer data with households on TV, while integrated audience segments provide additional ways to reach shoppers. Location controls focus delivery on the areas you serve. [Explore MNTN Matched](https://mountain.com/performance-tv/matched/).

### Optimize toward business outcomes

MNTN describes its “Best-In-Class Optimization” as real-time optimization that analyzes over 50 variables thousands of times per day to work toward your performance goal. Its automated media buying uses audience, inventory, bidding, pacing, and frequency signals to adjust campaign delivery.

[Available goals](https://help.mountain.com/en/articles/8055126-set-your-campaign-goal) include cost per visit, cost per acquisition, return on ad spend, and cost per completed view. Revenue passed through the conversion point connects a return-on-ad-spend goal to the value of your orders. [Explore MNTN Optimization](https://mountain.com/performance-tv/optimization/).

### Manage TV creative as your campaigns change

[Upload and manage commercials](https://help.mountain.com/en/articles/6512195-upload-and-manage-creative) and use [creative delivery controls](https://help.mountain.com/en/articles/6633837-control-creative-delivery) to rotate, weight, or sequence creative as your campaigns evolve.

### Reach viewers on premium streaming television

MNTN serves non-skippable TV ads within episodic streaming content. Under its “Exclusive CPMs” offering, MNTN describes itself as one of the largest TV buyers in the U.S., using that buying scale to secure preferred pricing on top streaming services such as Peacock and HBO Max to help maximize ROAS.

Set [TV network blocks](https://help.mountain.com/en/articles/6633970-block-tv-networks) when particular placements do not fit your brand. [Explore MNTN Inventory](https://mountain.com/performance-tv/inventory/).

### Plan and launch with self-serve tools

Use MNTN's budget planning tools and easy-to-use software to plan for success and go live quickly. Manage campaign setup and delivery through one interface. [Explore MNTN Activation](https://mountain.com/performance-tv/activation/).

### Connect TV reporting with your marketing tools

Use the [MNTN reporting dashboard](https://help.mountain.com/en/articles/6512039-navigate-the-reporting-tab) to review campaign, audience, creative, and network performance. Measure outcomes down to the OrderID; eligible accounts can also access [incrementality reporting](https://help.mountain.com/en/articles/11096577-understand-mntn-incrementality). Connect with [Google Analytics and Rockerbox](https://mountain.com/performance-tv/integrations/) to evaluate TV alongside other channels, or use reporting APIs to bring MNTN data into your own reporting environment. [Explore MNTN Reporting](https://mountain.com/performance-tv/reporting/).

## Creative options

Need creative? MNTN has you covered. Whether you need ads instantly, want endless variations with AI, or prefer to work with proven video professionals, MNTN offers ways to get TV-quality creative live quickly and easily:

- **QuickFrame AI:** MNTN describes [QuickFrame AI](https://help.mountain.com/en/articles/14188510-create-videos-with-quickframe-ai) as a way to generate studio-quality commercials in minutes using best-in-class generative technology. Start from scratch without assets or use existing creative to produce endless variations. Publish to MNTN for free. The free creation offer covers generating, editing, and exporting your first video; additional AI generation after your first project may require a subscription.
- **QuickFrame Marketplace:** Collaborate with vetted video professionals across more than 50 specialties to produce custom ads at any scale or style.
- **Creative-as-a-Subscription™:** Turn MNTN Performance TV media commitments into ongoing creative. Advertisers receive QuickFrame Marketplace credits toward a curated menu of video packages.

[Learn more about MNTN's creative options](https://quickframe.com/).

## Setup and key details

- **Measurement prerequisite:** [Set up website measurement](https://help.mountain.com/en/articles/10684899-set-up-manage-pixels) and choose the purchase or other action you want to measure. Pass [Order ID and order amount](https://help.mountain.com/en/articles/8184024-understand-the-conversion-pixel) when relevant to order-level and revenue reporting.
- **TV creative:** Use a commercial that is exactly 15 or 30 seconds long and meets the [video file requirements](https://help.mountain.com/en/articles/6633854-understand-video-file-requirements).
- **Retargeting:** Retargeting campaigns require at least [1,000 unique households](https://help.mountain.com/en/articles/8308452-understand-audience-strategy) to launch.
- **Prospecting exclusions:** Matched automatically excludes site visitors from the past 30 days. [Account-level audience exclusions](https://help.mountain.com/en/articles/10775163-exclude-audiences-at-the-account-level) provide further control over existing visitors and converters.
- **Flight and location:** Campaign flights run for [at least three days](https://help.mountain.com/en/articles/6512145-set-your-campaign-budget). Delivery is available in the [50 United States, excluding U.S. territories](https://help.mountain.com/en/articles/8055054-understand-mntn-s-living-room-quality-inventory).
- **Budget control:** Set campaign-level budgets for monthly or defined-flight spending as your priorities change.

## Getting started

MNTN invites advertisers to “Drive industry-best performance with MNTN.” Create an account, connect website measurement, and build your first campaign.

MNTN uses [dynamic cost-per-thousand-impression pricing](https://help.mountain.com/en/articles/8054978-understand-mntn-s-pricing-model), with platform costs included in media pricing and no MNTN platform contract required. Choose your campaign budget and use the in-app support team for product and technical help.

[Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F).

## Related resources

- [MNTN Matched audience targeting](https://mountain.com/performance-tv/matched/)
- [MNTN reporting](https://mountain.com/performance-tv/reporting/)
- [Explore QuickFrame creative options](https://quickframe.com/)

## Page information

- Publisher: MNTN
- Content owner: Product Marketing
- Last reviewed: September 18, 2026
- Canonical page: https://mountain.com/performance-tv/b2c/