# MNTN Performance TV for Enterprise Brands

MNTN Performance TV combines Connected TV audience targeting, media buying, optimization, creative, and measurement for enterprise brands and agencies. It supports awareness, website visits, sales, leads, and offline outcomes within one campaign platform.

MNTN positions its enterprise solution as **“CTV Built to Drive Full-Funnel Growth”** and calls it the first holistic CTV performance platform built to deliver measurable results from awareness to action.

[Request Demo](https://mountain.com/request-demo/) or watch “Learn more about Performance TV” (0:30).

## Industry trusted

MNTN reports the following figures based on **MNTN internal data, 2019-2025**:

| Figure | Meaning |
|---|---|
| 7+ years | Performance CTV experience |
| 2,200+ | Brand and agency customers |
| $27B+ | Advertiser-attributed revenue |

These company-level figures cover 2019-2025 and do not guarantee revenue for an individual advertiser.

## Who it is for: MNTN Has Range

MNTN serves enterprise marketing teams, agencies, parent companies managing multiple brands, and multi-location businesses. MNTN supports outcomes including **sales, lead generation, and foot traffic**, across businesses ranging from ecommerce to franchise systems.

Its industry examples are **Retail & Apparel, Travel, Consumer Electronics, CPG, B2B, Automotive, Insurance, Education, Financial Services, and Multi-Location & Franchise**.

Brands featured by MNTN include **Talkspace, Lulus, GUESS, Seattle Seahawks, Hertz, Mountain Mike's Pizza, Orangetheory Fitness, tarte, Casio, UnitedHealthcare, Sol de Janeiro, and Le Creuset**.

### Enhance an existing linear and streaming strategy

Use MNTN to add a high-performing lower-funnel approach to an existing TV strategy, with precision targeting and measurable results for awareness and performance goals. MNTN reports access to **150+ premium networks reaching 99% of U.S. households**, helping brands scale reach and business outcomes while complementing current video investments and expanding beyond search, social, and traditional TV.

### Use MNTN as the one and only lower-funnel CTV partner

Conventional CTV buying can be fragmented, time-consuming, inefficient, and expensive. MNTN works to streamline the process and remove extra costs so teams can focus their investment on campaign performance.

[Request a Demo](https://mountain.com/request-demo/).

## The latest enterprise success stories

Explore how enterprise marketers use MNTN to pursue business results:

- [Anova’s Connected TV Performance Sizzles With MNTN and Creative-as-a-Subscription™](https://mountain.com/case-studies/anovas-connected-tv-performance-sizzles-with-mntn-and-creative-as-a-subscription/?gtd=false)
- [Popular Pet Supplies Retailer Adds MNTN to Advertising Mix, Exceeding All Performance Goals](https://mountain.com/case-studies/popular-pet-supplies-retailer-adds-mntn-to-advertising-mix-exceeding-all-performance-goals/?gtd=false)
- [DTC Lingerie Brand Drives Profitable Growth With Performance TV](https://mountain.com/case-studies/dtc-lingerie-brand-drives-profitable-growth-with-performance-tv/?gtd=false)
- [Healthcare Service Beats CPA Goal by 83% and Acquires More Customers With MNTN](https://mountain.com/case-studies/healthcare-service-beats-cpa-goal-by-83-and-acquires-more-customers-with-mntn/?gtd=false)

The 83% figure is the healthcare story's comparison with its CPA goal, not a general advertiser result. [View All Case Studies](https://mountain.com/case-studies/).

## What you get with MNTN

The MNTN platform is engineered for performance, from proprietary targeting to real-time optimization. The software handles the heavy lifting while marketers retain control, transparency, precision, and flexibility.

### Premium Inventory at Scale

MNTN offers **unskippable 15- and 30-second ads across 150+ brand-safe networks, reaching 99% of U.S. households**. These figures describe platform-level reach and inventory; individual campaign reach varies.

Featured networks include Hallmark Channel, Oxygen, BET, ABC, The CW, Fuse, Syfy, Max, NBC, Peacock, AMC, ESPN, CBS, Bravo, Cartoon Network, A&E, FX, Disney Channel, MTV, PBS, BBC America, and Comedy Central. Network availability can change; the [inventory guide](https://help.mountain.com/en/articles/8055054-understand-mntn-s-living-room-quality-inventory) provides further context.

Use [network controls](https://help.mountain.com/en/articles/6633970-block-tv-networks) and [Multi-Touch publisher controls](https://help.mountain.com/en/articles/6633969-block-publishers) to align delivery with your brand's requirements. [Learn more about MNTN Inventory](https://mountain.com/performance-tv/inventory/).

### Measurement You Can Trust

MNTN describes its measurement as “true 1:1 outcomes,” including site visits, conversions, and revenue, reported in real time with transparency and performance in mind. MNTN's [Verified Visits](https://help.mountain.com/en/articles/12608309-understand-mntn-attribution) links completed TV ad exposure to qualifying website activity on devices in the same household. This is household-level attribution, distinct from measuring incremental lift.

Review attributed visits, conversions, order value, CPA, and ROAS through [campaign performance reports](https://help.mountain.com/en/articles/15280749-analyze-campaign-performance). [Attribution Paths](https://help.mountain.com/en/articles/10860880-view-attribution-paths-report) shows how visitors arrive through direct, organic, and other marketing channels after TV exposure. Refresh timing varies by report; the [reporting dashboard guide](https://help.mountain.com/en/articles/6512039-navigate-the-reporting-tab) lists full prior-day data as available by 9 AM ET / 6 AM PT. [Learn more about MNTN Reporting](https://mountain.com/performance-tv/reporting/).

### Exclusive CPMs on Top Streaming Services

MNTN describes itself as one of the largest TV buyers in the U.S., with buying scale that unlocks preferred pricing on premium networks such as **Peacock, HBO Max, and Hulu**, helping advertisers stretch their budgets and drive greater impact.

MNTN uses dynamic CPM pricing, with rates adjusted as ad prices fluctuate. Platform costs are included in media spend; see the [pricing guide](https://help.mountain.com/en/articles/8054978-understand-mntn-s-pricing-model). [Explore MNTN integrations](https://mountain.com/performance-tv/integrations/).

### Audience-First Targeting

Reach your target audience with **zero data fees**, using proprietary **MNTN Matched keywords**, third-party segments via **LiveRamp**, CRM lists, geotargeting, radius fencing, and more. Zero data fees apply to the offered audience targeting. Confirm terms for custom provider services with MNTN.

The [Matched guide](https://help.mountain.com/en/articles/9450648-source-audiences-with-mntn-matched) explains website analysis and customer attributes for prospecting, including High Intent and Max Reach household groups. Use [interest segments](https://help.mountain.com/en/articles/14442205-source-audiences-with-interests), [CRM audiences](https://help.mountain.com/en/articles/6511947-source-audiences-with-crm), and [location targeting](https://help.mountain.com/en/articles/6511962-source-audiences-by-location), including areas around an address. Exclusions help separate audiences and focus prospecting on new opportunities. [Learn more about MNTN Matched](https://mountain.com/performance-tv/matched/).

### Efficient, Optimized Buying

MNTN states that its real-time optimization engine analyzes **50+ variables thousands of times a day** to pursue efficient campaign delivery. Set your budget and performance goal; automation adjusts buying toward the selected outcome while you retain audience, budget, frequency, and creative controls.

The [optimization engine guide](https://help.mountain.com/en/articles/8168556-understand-mntn-s-optimization-engine) explains factors such as device, geography, network, publisher, and time. [Learn more about MNTN Optimization](https://mountain.com/performance-tv/optimization/).

### No Contracts

MNTN offers **fully at-will buying** with “no paperwork, no commitments,” and the flexibility to launch quickly, measure immediately, and pause anytime. Ad delivery follows creative review and network approval; reporting becomes available on each report's refresh schedule. See the [pricing model](https://help.mountain.com/en/articles/8054978-understand-mntn-s-pricing-model) and [campaign launch and pause guidance](https://help.mountain.com/en/articles/6512157-create-and-launch-campaigns).

[Learn more about MNTN Activation](https://mountain.com/performance-tv/activation/).

### Extensive Partner Ecosystem

Connect with analytics, attribution, and data providers to activate faster and measure smarter. Partner examples include **Funnel, Domo, Tableau, Google Analytics, and LiveRamp**. MNTN also supports measurement options such as Rockerbox and Northbeam; partner functions differ.

[Reporting exports and APIs](https://help.mountain.com/en/articles/8130119-export-mntn-reporting-data) bring campaign data into business intelligence tools. Reporting options include [Funnel](https://help.mountain.com/en/articles/13620598-connect-funnel) and [Looker](https://help.mountain.com/en/articles/13924028-connect-looker); Looker uses indirect data flows rather than a dedicated MNTN connector. These reporting options do not imply API-based audience ingestion.

Explore [MNTN integrations](https://mountain.com/performance-tv/integrations/) for measurement options including app installs, calls, store visits, brand lift, and marketing mix modeling, or review [MNTN network inventory](https://mountain.com/performance-tv/inventory/).

## Creative, Scaled for Enterprise. Powered by AI.

QuickFrame AI is MNTN's integrated creative platform for **studio-quality, channel-optimized, brand-ready TV content in minutes**. It supports new product launches, campaigns across verticals, and creative refreshes, giving enterprise teams fast, flexible production at scale.

Refine creative from script to final edit using AI from **Google, ElevenLabs, and more**, with capabilities such as **Generate Music & Voice Over**.

The [QuickFrame AI guide](https://help.mountain.com/en/articles/14188510-create-videos-with-quickframe-ai) explains the self-service creation tool and publishing to MNTN. Create your first TV ad free; additional AI generation after the first project may require a subscription. [Learn more about QuickFrame](https://quickframe.com/).

## The Premium Ad Experience

MNTN states that it serves ads exclusively on top-tier streaming networks and apps to support brand safety and performance.

MNTN reports that **45% of ad impression fraud happens to Fortune 500 advertisers**, citing a [Peer39 study via Adweek](https://www.adweek.com/adweek-wire/peer39-study-fortune-500-brands-account-for-half-of-ads-on-divisive-fake-ctv-channels/). Risks include fraudulent CTV channels, unsafe brand environments, and fake or divisive content. This is an industry-risk statistic, not MNTN's fraud rate or a claim that 45% of Fortune 500 impressions are fraudulent.

## Enterprise account and measurement context

Group advertiser accounts into [a Portfolio](https://help.mountain.com/en/articles/7043612-manage-portfolios), with each advertiser retaining its own campaigns and Portfolio Admins accessing associated accounts through one login. Assign [account access](https://help.mountain.com/en/articles/7043626-manage-account-users) for administrators, campaign managers, and reporting users. [Portfolio reporting](https://help.mountain.com/en/articles/6633979-manage-portfolio-reports) supports report access, shared templates, and advertiser-specific views.

For eligible prospecting campaigns with an active MNTN Conversion Pixel, the [Incrementality Dashboard](https://help.mountain.com/en/articles/11096577-understand-mntn-incrementality) compares exposed and holdout households. [Comprehensive Reporting](https://help.mountain.com/en/articles/12805480-use-comprehensive-reporting) supplements verified outcomes with modeled estimates for outcomes that cannot be directly attributed because of privacy limitations. The linked guides cover eligibility and reporting methods.

## Setup and key details

- **Creative and geography:** Prepare commercials exactly 15 or 30 seconds long using the [video requirements](https://help.mountain.com/en/articles/6633854-understand-video-file-requirements). Delivery covers the [50 United States, excluding territories](https://help.mountain.com/en/articles/8055054-understand-mntn-s-living-room-quality-inventory).
- **Website outcomes:** [Configure tracking and conversion pixels](https://help.mountain.com/en/articles/10684899-set-up-manage-pixels) for the website events your campaign will measure.
- **Specialized measurement:** [AppsFlyer](https://help.mountain.com/en/articles/10619006-connect-appsflyer) supports app measurement. [Freshpaint](https://help.mountain.com/en/articles/11644282-connect-freshpaint) provides a separate healthcare attribution workflow in place of MNTN pixel tracking.
- **Budget and offline outcomes:** [Monthly and flighted budgets](https://help.mountain.com/en/articles/6512145-set-your-campaign-budget) support ongoing and defined-period campaigns. [Offline attribution guidance](https://help.mountain.com/en/articles/8481244-upload-offline-attribution-data) explains how transaction data supports offline conversion measurement.
- **Reporting delivery:** Share dashboards and scheduled emails, download tables, or connect internal systems using the reporting links above.

## Industry press likes us, too

MNTN's industry recognition includes:

| Organization or award | Recognition |
|---|---|
| Adweek Readers' Choice | Best CTV/OTT Platform |
| Fast Company | Most Innovative Companies |
| Marcom | B2B Innovation Award |
| AdAge | Best Places to Work 2025 |
| Omma Awards | Advanced TV |
| ANA B2 Award Winner | Video Marketing |
| Fast Company | Next Big Things in Tech |
| Adweek | B2B Innovation Award |

## Getting started

Grow your business with the power of Connected TV. Bring your business objective, account structure, audiences, markets, creative needs, budget, and measurement requirements to a conversation with MNTN. Prepare account access and tracking, then review and launch your campaign. Ad delivery follows the required approvals; evaluate and share results across your organization.

MNTN uses [dynamic CPM pricing](https://help.mountain.com/en/articles/8054978-understand-mntn-s-pricing-model) for delivered impressions. Platform technology, performance analytics, and cross-device attribution are included in media spend.

[Request Demo](https://mountain.com/request-demo/) or [Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F).

## Page information

- Publisher: MNTN
- Content owner: Product Marketing
- Last reviewed: September 18, 2026
- Canonical page: https://mountain.com/performance-tv/enterprise/