# MNTN Performance TV for Growth Brands

MNTN Performance TV is self-serve Connected TV advertising software that helps growing businesses add streaming TV to their performance marketing mix. It combines audience building, automated campaign management, TV creative tools, and measurable business outcomes.

MNTN calls its solution for growth brands “The Hardest Working Software in Television.™” Its intuitive software makes Connected TV the **third scalable performance marketing channel alongside paid search and social**.

Watch “Learn more about Performance TV” (0:30), or [Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F).

## Who it is for

- Growing businesses adding a performance channel alongside paid search and social.
- Small marketing teams that want direct control over TV advertising without a large media operation.
- Ecommerce, service, and local businesses seeking website visits, customers, and revenue.
- Brands running their first TV campaign or scaling an existing Connected TV program.

## What marketers are saying about MNTN

Hear from marketers who value MNTN's self-service software and human support:

> I love that it [MNTN] is self-service, but I also have the support team (actual humans) to turn to. MNTN is proving out that CTV can be profitable and scalable.

**Caitlin R., Head of Growth, Proven Skincare**

> The self-service is awesome, and the customer support and success teams are great and quick to reply. I am on MNTN almost daily (mostly to check conversions)… MNTN is getting our high-quality commercial in front of the right audience, for the right price.

**Ramey M., Marketing Coordinator, Text Request**

### Industry press likes us, too

MNTN's industry recognition includes:

| Organization or award | Recognition |
|---|---|
| Adweek Readers' Choice | Best CTV/OTT Platform |
| Fast Company | Most Innovative Companies |
| Marcom | B2B Innovation Award |
| AdAge | Best Places to Work 2025 |
| Omma Awards | Advanced TV |
| ANA B2 Award Winner | Video Marketing |
| Fast Company | Next Big Things in Tech |
| Adweek | B2B Innovation Award |

## New to Connected TV? Here's a crash course

If you already use search or social ads, MNTN’s CTV workflow will feel familiar. These guides help businesses get started with CTV:

- **The Small Business Guide to Building Campaigns on Connected TV:** Entering a new advertising channel can seem daunting, but it does not have to be. [Get the Guide](https://mountain.com/wp-content/uploads/2024/01/MNTN-SMB-Quick-Hit-Guide_Reporting-and-Measurement_111224.pdf).
- **How to Grow Your Business With Connected TV:** Businesses of all sizes can reach consumers wherever they stream their favorite shows. [Get the Guide](https://mountain.com/wp-content/uploads/2023/06/MNTN-SMB-Quick-Hit-How-to-Grow-Your-Business-With-Connected-TV-Updated-12.20.24.pdf).
- **How Connected TV Complements Paid Search and Social:** MNTN describes CTV as functioning like paid search and social while also boosting results in those channels. [Get the Guide](https://mountain.com/wp-content/uploads/2023/04/MNTN_Quick-Hit_Search-and-Social-vs-CTV.pdf).

## Businesses like yours see results from MNTN every day

MNTN reports the following Performance TV results for **Houston Hyundai Auto Group**:

| Reported result | Measure |
|---|---|
| 81% improvement | Cost per acquisition month-over-month |
| 24% increase | Average raw conversions |
| 15% improvement | Cost per site visit |
| 11% increase | Average site visits |

[Read the Case Study](https://mountain.com/case-studies/houston-hyundai-auto-group-drives-business-and-quality-web-traffic-with-mntn/).

Houston Hyundai's results do not guarantee outcomes for every advertiser.

## What you can do

### MNTN does Connected TV differently

MNTN's self-serve software is built to fuel business growth and generate the results that matter most. MNTN combines these four advantages:

- Self-serve software that is as easy to use as search and social.
- A platform built to increase website visits, customers, and revenue.
- Integration with Google Analytics.
- Automation that works faster and saves your team time.

### No more manual tinkering: automated campaign management

Input your budget and performance goal, and MNTN automatically optimizes campaign delivery toward that goal. MNTN reports optimizing **over 651,000 times per day**. This is not a guaranteed optimization count for an individual account.

Your team controls audiences, creative, budgets, and goals while MNTN handles ongoing media optimization. The [optimization engine guide](https://help.mountain.com/en/articles/8168556-understand-mntn-s-optimization-engine) explains how automation supports your chosen outcome. [Learn more about MNTN Optimization](https://mountain.com/performance-tv/optimization/).

### Precisely target your ideal audience

Build an ideal TV audience profile with a workflow familiar to Google or Meta users. MNTN Matched builds audiences using “keywords and AI.” The [Matched guide](https://help.mountain.com/en/articles/9450648-source-audiences-with-mntn-matched) explains how website analysis and AI-recommended customer attributes shape household audiences. Within Matched, High Intent focuses on households likely to convert now; Max Reach includes households that may convert later.

Use [integrated interest segments](https://help.mountain.com/en/articles/14442205-source-audiences-with-interests), target [website visitors](https://help.mountain.com/en/articles/6511976-source-audiences-with-site-visitors), or reach households from your own [CRM lists](https://help.mountain.com/en/articles/6511947-source-audiences-with-crm). [Location targeting](https://help.mountain.com/en/articles/6511962-source-audiences-by-location) helps align delivery with your market, from nationwide coverage to selected states, cities, ZIP codes, or areas around an address.

The [Matched audience planner](https://help.mountain.com/en/articles/9953836-set-your-mntn-matched-budget) helps connect your investment with the audience opportunity. [Learn more about MNTN Matched](https://mountain.com/performance-tv/matched/).

### Elevate your brand on the best networks

MNTN describes serving ads exclusively through direct deals with **150+ top-tier streaming television networks**, including **Peacock, Discovery+, HBO Max, and CBS**, to drive better performance.

The [inventory guide](https://help.mountain.com/en/articles/8055054-understand-mntn-s-living-room-quality-inventory) describes non-skippable ads in premium episodic content and real-time buying through private marketplaces. [TV network blocks](https://help.mountain.com/en/articles/6633970-block-tv-networks) let you exclude placements that do not fit your brand. [Learn more about MNTN Inventory](https://mountain.com/performance-tv/inventory/).

### No TV ads yet? No problem

QuickFrame AI is a fast, affordable way to produce performance-ready TV commercials in minutes, with no in-house video team required. The [QuickFrame AI guide](https://help.mountain.com/en/articles/14188510-create-videos-with-quickframe-ai) explains the self-service creative tool: create your first TV ad free, then publish it to MNTN. Additional AI generation after the first project may require a subscription.

“Made with QuickFrame AI” example commercials include **Magic Beans, Pop 'N Dulge, Northvale University, Doorknob Bedazzler, Alloria, Sequoia Credit Union, and Restmere**. View these creative examples.

Already have a commercial? Upload it from your computer, Dropbox, or Google Drive, and [manage creative](https://help.mountain.com/en/articles/6512195-upload-and-manage-creative) in MNTN as your offers, products, and seasonal priorities change. [Learn more about QuickFrame](https://quickframe.com/).

### Make TV easy

Build your audience, upload your commercial, and enter your budget and performance goal. MNTN then automatically manages your campaign to help grow your business.

- **Self-Serve Software:** Operate with the speed and precision of digital.
- **Automated Management:** Campaigns are auto-optimized thousands of times per day.
- **No Contracts:** Quickly and easily get your ads on the air or off. See the [pricing model](https://help.mountain.com/en/articles/8054978-understand-mntn-s-pricing-model) for commercial context.
- **No Army Required:** The software supports lean teams.

## How it works: Getting Started is a Breeze

MNTN provides tools and know-how to help you succeed on CTV. Get started in four steps:

1. **Sign up to create your MNTN account**

   [Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F) to create your account.

2. **Install pixels on your site**

   [Set up website and conversion tracking](https://help.mountain.com/en/articles/10684899-set-up-manage-pixels) to measure website actions such as purchases or lead submissions.

3. **Set up your first campaign**

   Build your audience, add your commercial, and choose your [budget](https://help.mountain.com/en/articles/6512145-set-your-campaign-budget) and [performance goal](https://help.mountain.com/en/articles/8055126-set-your-campaign-goal), such as visits, acquisitions, return on ad spend, or completed views. The [campaign launch guide](https://help.mountain.com/en/articles/6512157-create-and-launch-campaigns) covers setup and review.

4. **Launch & scale your MNTN campaign**

   MNTN manages delivery while you monitor results, update creative, and adjust investment.

**Human support:** The support team communicates through the MNTN app and provides technical and product-related help, plus access to its extensive knowledge base. [Contact support and access guidance](https://help.mountain.com/en/articles/8055100-get-help).

## Setup and key details

- **Website outcomes:** Define the action you want to measure. Send order amount through the [conversion pixel](https://help.mountain.com/en/articles/8184024-understand-the-conversion-pixel) for revenue and return-on-ad-spend reporting.
- **Creative:** Use a commercial exactly 15 or 30 seconds long. Resolution, file, and audio specifications are in the [video requirements](https://help.mountain.com/en/articles/6633854-understand-video-file-requirements).
- **Audience strategy:** Matched supports prospecting. Use a separate site-visitor retargeting campaign for existing visitors; retargeting requires at least [1,000 unique households](https://help.mountain.com/en/articles/8308452-understand-audience-strategy) to launch.
- **Campaign timing:** Defined campaign flights have a [three-day minimum](https://help.mountain.com/en/articles/6512145-set-your-campaign-budget); monthly budgets support ongoing campaigns.
- **Geography:** Delivery covers the [50 United States, excluding U.S. territories](https://help.mountain.com/en/articles/8055054-understand-mntn-s-living-room-quality-inventory). Local targeting options are covered in the linked location guide above.

## Measurement and results: Make Smarter Decisions

Use actionable, real-time reporting to inform your strategy and improve marketing across channels. Review audience, creative, and network performance, including commercials aired, conversions, and return on ad spend. Apply the insights to your TV investment and to messaging and customer segments in search and social.

[Standard reporting](https://help.mountain.com/en/articles/6512039-navigate-the-reporting-tab) provides full prior-day results by 9 AM ET / 6 AM PT the following day.

### Measure with Confidence

MNTN's [Verified Visits attribution model](https://help.mountain.com/en/articles/12608309-understand-mntn-attribution) connects TV exposure with qualifying website visits at the household level. Track attributed visits, conversions, revenue, cost per visit, cost per acquisition, and return on ad spend under your [attribution settings](https://help.mountain.com/en/articles/6512044-adjust-attribution-settings).

Measure online and offline conversions together for a broader view of performance. [Offline attribution guidance](https://help.mountain.com/en/articles/8481244-upload-offline-attribution-data) explains how uploaded offline conversion data is matched with ad exposure.

“How Verified Visits Works” (1:18) introduces Cross Device Verified Visits Attribution. Watch the explainer or [learn more about MNTN Attribution](https://mountain.com/performance-tv/attribution/).

### Track Success Any Way You Want

Create [customizable reports and dashboards](https://help.mountain.com/en/articles/14845032-create-reports), measure results in [Google Analytics](https://help.mountain.com/en/articles/11534853-connect-google-analytics), or use MNTN's reporting APIs to bring results into data visualization software such as **Tableau and Domo**. See the [reporting API guide](https://help.mountain.com/en/articles/8017927-generate-api-requests-from-reports) for implementation details. [Learn more about MNTN Reporting](https://mountain.com/performance-tv/reporting/).

### Leverage MNTN's Integrations and APIs

MNTN's integrations with technology partners support measurement and audiences, helping you analyze outcomes and maximize performance. Reporting APIs connect campaign data with your existing reporting tools. [Learn more about MNTN Integrations](https://mountain.com/performance-tv/integrations/).

## Getting started

MNTN helps small businesses grow with the power of streaming TV ads. Choose a budget and schedule that fit your growth plans, prepare a relevant audience and TV-ready commercial, and use campaign results to guide your next investment.

MNTN's [dynamic cost-per-thousand-impression pricing](https://help.mountain.com/en/articles/8054978-understand-mntn-s-pricing-model) includes platform costs within media spend. Its self-serve workflow lets your team manage campaigns directly.

[Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F).

## Page information

- Publisher: MNTN
- Content owner: Product Marketing
- Last reviewed: September 18, 2026
- Canonical page: https://mountain.com/performance-tv/growth-brands/