# MNTN Integrations

MNTN integrations connect Performance TV with the tools you use for customer audiences, website tracking, attribution, analytics and marketing automation.

MNTN's Integrations

## Plug MNTN Into Your Favorite Tools. Power Up Your Performance.

Using tech partners you love? Perfect. MNTN connects seamlessly—so you can do more, track more, and stress less.

[Let's Talk](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F)

Bring your customer data into TV campaigns, [send campaign activity to your measurement platforms](https://help.mountain.com/en/articles/7993170-export-mntn-data-to-measurement-platforms), and review results alongside the rest of your marketing. Connections range from direct account integrations and reporting APIs to [impression tags](https://help.mountain.com/en/articles/6511944-configure-macro-enabled-impression-tags) and partner-managed workflows.

## Who it is for

MNTN integrations support brands and agencies that want to:

- Activate CRM and customer data platform audiences on Connected TV.
- Measure website, app, phone and [in-store activity](https://help.mountain.com/en/articles/13776987-explore-foot-traffic-measurement-partners).
- Include TV in cross-channel attribution, brand lift and marketing mix modeling.
- Build reports in existing analytics and business intelligence tools.

## What you can do

Connect tools across five integration types: **APIs**, **Audiences**, **Attribution**, **Measurement and Analytics**, and **Web Tracking**.

### Activate customer audiences and follow-up workflows

| Integration | Integration type | What you can do | Connection details |
| --- | --- | --- | --- |
| [HubSpot](https://mountain.com/integration/hubspot/) | Audiences; Attribution; Measurement and Analytics | [Keep contact lists in sync for targeting and exclusions, and see how TV supports lead activity directly in HubSpot](https://help.mountain.com/en/articles/12987616-connect-hubspot). | Direct integration; attribution can add exposure notes to existing contacts for each enabled synced list. |
| [Tealium](https://mountain.com/integration/tealium/) | Audiences | [Use Tealium audience segments for campaign targeting and customer exclusions](https://help.mountain.com/en/articles/14696352-connect-tealium). | Tealium's Audience API connector sends segments to MNTN. |
| [mParticle](https://mountain.com/integration/mparticle/) | Audiences | [Automatically bring mParticle audiences into MNTN for sharper targeting](https://help.mountain.com/en/articles/15382257-connect-mparticle). | Audience files pass through your Google Cloud Storage bucket. |
| [Klaviyo](https://mountain.com/integration/klaviyo/) | Audiences; Attribution; Measurement and Analytics | Bring CTV into Klaviyo marketing automation and trigger email or text follow-ups from ad-view events on profiles in your own Klaviyo audiences. | Synced first-party audiences connect ad exposure with customer engagement through Klaviyo flows. |

### Measure website, app and lead activity

| Integration | Integration type | What you can do | Data and reporting |
| --- | --- | --- | --- |
| [Google Analytics](https://mountain.com/integration/google-analytics/) | Attribution; Measurement and Analytics | [Track TV performance alongside other marketing channels in GA4](https://help.mountain.com/en/articles/11534853-connect-google-analytics). | MNTN sends Last Touch Verified Visits as session-start events; GA4 applies its event and conversion attribution. |
| [Rockerbox](https://mountain.com/integration/rockerbox/) | Attribution; Measurement and Analytics | [Measure CTV campaign results using your trusted attribution settings in Rockerbox](https://help.mountain.com/en/articles/8699907-connect-rockerbox). | Verified Visit webhooks and scheduled spend reports support Rockerbox reporting. |
| [Northbeam](https://mountain.com/integration/northbeam/) | Measurement and Analytics | [Measure CTV's role in full-funnel performance through Northbeam's multi-touch attribution and marketing mix modeling](https://help.mountain.com/en/articles/11644276-connect-northbeam). | Impression, spend and conversion data feed Northbeam's Clicks + Deterministic Views model. |
| [AppsFlyer](https://mountain.com/integration/appsflyer/) | Measurement and Analytics | [Track how your TV campaigns drive mobile app installs and conversions](https://help.mountain.com/en/articles/10619006-connect-appsflyer). | MNTN sends impressions; AppsFlyer can return [installs and selected events](https://help.mountain.com/en/articles/15696306-review-appsflyer-performance-in-mntn) to MNTN. |
| [Gamesight](https://mountain.com/integration/gamesight/) | Measurement and Analytics | Attribute PC and console game installs, sessions and purchases to TV campaigns. | Gamesight connects game activity with campaign measurement. |
| [CallRail](https://mountain.com/integration/callrail/) | Measurement and Analytics | [Track calls and texts generated by Performance TV campaigns, and filter results by event type](https://help.mountain.com/en/articles/11574277-connect-callrail). | CallRail sends tracked events to MNTN for household matching and conversion reporting. |
| [Freshpaint](https://mountain.com/integration/freshpaint/) | Attribution | [Help healthcare brands run and measure high-performing, HIPAA-compliant CTV campaigns](https://help.mountain.com/en/articles/11644282-connect-freshpaint). | Freshpaint receives impressions, performs attribution and returns visit, conversion and revenue events. |

### Centralize reporting

| Integration | Integration type | What you can do | Connection details |
| --- | --- | --- | --- |
| [Flexible APIs](https://mountain.com/integration/flexible-apis/) | APIs | Report MNTN results in business intelligence tools, including Tableau through API or report-export workflows. | Use the [Reporting API](https://help.mountain.com/en/articles/8017927-generate-api-requests-from-reports) or [automated exports](https://help.mountain.com/en/articles/8130119-export-mntn-reporting-data). |
| [Funnel](https://mountain.com/integration/funnel/) | Measurement and Analytics | [Automatically sync MNTN campaign data into Funnel alongside other marketing sources](https://help.mountain.com/en/articles/13620598-connect-funnel). | A built-in connector pulls MNTN data through the API. |
| [TapClicks](https://mountain.com/integration/tapclicks/) | Measurement and Analytics | [Build dashboards and automate reporting with MNTN data in one place](https://help.mountain.com/en/articles/14189190-connect-tapclicks). | Connect each MNTN advertiser with its own API connection. |
| [Triple Whale](https://mountain.com/integration/triple-whale/) | Attribution | [See CTV campaign performance alongside other channels in Triple Whale's ecommerce dashboards](https://help.mountain.com/en/articles/13393267-connect-triple-whale). | API reporting appears in a branded MNTN dashboard using MNTN's attribution. |
| [Looker](https://mountain.com/integration/looker/) | Measurement and Analytics | [Visualize CTV performance across your marketing stack in Looker](https://help.mountain.com/en/articles/13924028-connect-looker). | Use indirect workflows through Google Analytics or CSV, Excel or Google Sheets reports. |

### Track delivery, reach and frequency

| Integration | Integration type | What you can do | Connection details |
| --- | --- | --- | --- |
| [Campaign Manager 360](https://mountain.com/integration/campaign-manager-360/) | Measurement and Analytics | [Keep TV reporting aligned with digital campaigns by logging MNTN CTV impressions in Campaign Manager 360](https://help.mountain.com/en/articles/13392506-connect-campaign-manager-360). | Add impression tags; optional [Multi-Touch redirect URLs](https://help.mountain.com/en/articles/6511959-set-up-redirect-urls) track clicks. |
| [DoubleVerify](https://mountain.com/integration/doubleverify/) | Measurement and Analytics | [Get clear visibility into how your ads are delivered across campaigns](https://help.mountain.com/en/articles/14114167-connect-doubleverify). | Site-served 1×1 impression tags provide a third-party delivery record and support brand-safety reporting. |
| [iSpot](https://mountain.com/integration/ispot/) | Measurement and Analytics | [Gain insight into campaign performance across audiences and outcomes, including reach, frequency and audience overlap across linear TV and CTV](https://help.mountain.com/en/articles/14114716-connect-ispot). | Use an iSpot impression tag configured for MNTN. |
| [Innovid](https://mountain.com/integration/innovid/) | Measurement and Analytics | [Measure cross-channel campaign reach, frequency and audience overlap across CTV, linear and digital video](https://help.mountain.com/en/articles/14728057-connect-innovid). | MNTN impression tags feed Innovid's reach and frequency reporting. |

### Measure brand, store and incremental outcomes

| Integration | Integration type | What you can do | Measurement approach |
| --- | --- | --- | --- |
| [Upwave](https://mountain.com/integration/upwave/) | Measurement and Analytics | [Measure awareness, consideration, recall and other brand outcomes](https://help.mountain.com/en/articles/11366227-connect-upwave). | [Compare survey responses from exposed and control households](https://help.mountain.com/en/articles/15367638-review-mntn-performance-in-upwave). |
| [Quorum](https://mountain.com/integration/quorom/) | Measurement and Analytics | [Review store visits by campaign, creative, network and location](https://help.mountain.com/en/articles/11419645-measure-in-store-traffic-with-quorum). | Match ad exposure with opted-in location data and modeled store visitation. |
| [Cuebiq](https://mountain.com/integration/cuebiq/) | Measurement and Analytics | Evaluate store visits across channels. | Foot-traffic measurement and incrementality insights. |
| [Foursquare](https://mountain.com/integration/foursquare/) | Measurement and Analytics | See how campaigns influence store visits with location-based insights. | Store-visit attribution and geospatial reporting. |
| [Precisely](https://mountain.com/integration/precisely/) | Measurement and Analytics | Understand customer movement and store visits driven by your campaigns. | Location intelligence, visitation and loyalty analysis. |
| [Haus](https://mountain.com/integration/haus/) | Measurement and Analytics | [Measure incremental campaign outcomes](https://help.mountain.com/en/articles/12543379-measure-incremental-lift-with-haus-io). | Controlled tests compare treatment and control geographies. |
| [LiftLab](https://mountain.com/integration/liftlab/) | Measurement and Analytics | [Measure lift and how returns change with spend](https://help.mountain.com/en/articles/14423664-measure-incremental-lift-with-liftlab). | Geo experiments use planned changes in budget pacing. |
| [WorkMagic](https://mountain.com/integration/workmagic/) | Measurement and Analytics | [Run geo lift tests to measure the incremental impact of your Performance TV campaigns](https://help.mountain.com/en/articles/15902156-connect-workmagic). | Uses Reporting API data and requires control-market exclusions. Review lift results in WorkMagic; results can also inform marketing mix models. |
| [Prescient AI](https://mountain.com/integration/prescient-ai/) | Measurement and Analytics | [Add MNTN data to marketing mix modeling to understand Performance TV revenue contribution and forecast budget changes](https://help.mountain.com/en/articles/15981111-connect-prescient-ai). | Campaign data feeds daily marketing mix modeling. |
| [Measured](https://mountain.com/integration/measured/) | Measurement and Analytics | [See what MNTN campaigns drive with Measured's triangulated measurement system across your media mix](https://help.mountain.com/en/articles/16042353-connect-measured). | API data supports continuous measurement, lift testing and marketing mix modeling. |

### Install website tracking

| Integration | Integration type | What you can do | Connection details |
| --- | --- | --- | --- |
| [Shopify](https://mountain.com/integration/shopify/) | Web Tracking | [Add MNTN's pixel to your store to measure campaign results](https://help.mountain.com/en/articles/8121892-install-mntn-pixels-in-shopify). | Install website tracking through the MNTN app. |
| [Google Tag Manager](https://mountain.com/integration/google-tag-manager/) | Web Tracking | [Add MNTN's pixel with the no-code GTM Community Template](https://help.mountain.com/en/articles/8284705-install-mntn-pixels-in-google-tag-manager). | Community templates and manual tags connect website visits and conversions with MNTN measurement. |

## How it works

1. **Choose the outcome.** Decide whether you need audience activation, event attribution, reporting, delivery verification or a lift study.
2. **Connect the accounts.** Use the connection method and setup guide for your chosen partner.
3. **Configure the data.** Select lists, map events, [add tracking tags](https://help.mountain.com/en/articles/8370587-understand-creative-tracking) or authenticate the reporting connection.
4. **Complete measurement setup.** Configure tracking, event definitions and attribution settings for your chosen connection, including [website tracking when needed](https://help.mountain.com/en/articles/10684899-set-up-manage-pixels).
5. **Review results.** Use MNTN reports, the partner platform or both, according to the connection.

## Setup and key details

- **HubSpot:** Admin access supports list syncing; Super Admin access enables attribution. Lists update daily after an initial sync of up to 24 hours. [Exposure notes](https://help.mountain.com/en/articles/15308526-review-mntn-data-in-hubspot) match existing contacts and can include the previous 60 days.
- **Audience connectors:** HubSpot, Tealium and mParticle segments become CRM audiences. Use them for [targeting or exclusions](https://help.mountain.com/en/articles/6511947-source-audiences-with-crm) in prospecting and for exclusions in retargeting.
- **Northbeam:** Align order IDs between platforms and select [Clicks + Deterministic Views](https://help.mountain.com/en/articles/12985775-review-mntn-performance-in-northbeam). Initial synchronization can take 72 hours; subsequent data sends are hourly.
- **AppsFlyer:** An active AppsFlyer account and view-through attribution are required. Accounts running website campaigns can also use the MNTN Pixel for website measurement.
- **Freshpaint:** Use Freshpaint in place of the MNTN Pixel. Website-behavior retargeting and exclusions, the GA4 connection and MNTN's native Incrementality Dashboard are unavailable with this tracking route.
- **Upwave:** Plan for at least 30 days and 3 million impressions. MNTN supports one active study per advertiser.
- **Quorum:** The beta includes a three-month test, at least $10,000 in monthly MNTN spend and case-study participation, with measurement covered during the test.

## Measurement and results

Choose the reporting view that answers your question. Reporting dashboards such as Funnel and Triple Whale display MNTN-attributed results. GA4, [Rockerbox](https://help.mountain.com/en/articles/14668915-review-mntn-performance-in-rockerbox) and Northbeam apply their own attribution methods. Brand-lift studies measure changes in survey responses, while geo experiments measure outcomes across treatment and control markets.

Funnel and Triple Whale preserve MNTN reporting rather than redistributing credit across channels. Triple Whale's connection displays MNTN-attributed results without cross-channel deduplication; it does not feed Triple Whale's attribution or AI models. Looker uses the attribution associated with its selected data source.

In MNTN, [conversion-source and conversion-type filters](https://help.mountain.com/en/articles/9047709-filter-reporting-data) let you review website events, app installs, calls, texts and other connected outcomes. Available metrics follow the events and tracking configured for your account.

## Getting started

[Performance TV platform costs are included in your media spend, with no MNTN platform contract required](https://help.mountain.com/en/articles/8054978-understand-mntn-s-pricing-model). Check each partner's account requirements and pricing separately. Connect the partner accounts that fit your audience and measurement goals, then follow their setup guides to activate the right data flows.

[Talk to MNTN about your integrations](https://mountain.com/request-demo/).

## Related resources

- [MNTN reporting](https://mountain.com/performance-tv/reporting/)

## Page information

- Publisher: MNTN
- Content owner: Product Marketing
- Last reviewed: September 18, 2026
- Canonical page: https://mountain.com/performance-tv/integrations/