# MNTN Premium CTV Inventory MNTN Premium CTV Inventory gives Performance TV advertisers access to non-skippable commercials within premium streaming television, movies and live sports. ## Premium Inventory, Only on the Best Networks. Deliver commercials on top-tier streaming TV networks, every time, to reach viewers who will love your brand. Combine the impact of a 15- or 30-second TV commercial with household targeting, automated buying and performance measurement. [Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F). ## Living Room Quality Television Your campaigns need to deliver the best possible results. MNTN delivers Living Room Quality™ inventory through **150+ direct deals** with premium streaming networks like Peacock, HBO Max, CBS and Bravo. MNTN defines [Living Room Quality inventory](https://help.mountain.com/en/articles/8055054-understand-mntn-s-living-room-quality-inventory) as fully episodic programming on premium networks, with non-skippable 15- and 30-second commercials. Inventory spans entertainment, news, sports and other programming familiar to TV audiences. Explore streaming networks and platforms including Peacock, HBO Max, Paramount+, CBS, NBC, Bravo, AMC, Comedy Central, MS NOW, Roku, E! Entertainment, The CW, USA Network, BBC America and CBS News. Sports options include CBS Sports, Big Ten Network, NFL, NHL and MLB. Available inventory changes; use the TV network list in your account to explore current options for your campaign. [Make Your Commercial](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F). ## Run Alongside Today's Biggest Shows, Movies, and Live Sports Choose programming environments that fit your brand and goals, from hit entertainment to live events audiences love. Use network controls to shape where your ads appear. Eligible [Media Plan](https://help.mountain.com/en/articles/12385297-set-up-your-media-plan) campaigns also support network selection and budget allocation. Delivery depends on your audience and available inventory. [Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F). ## Get Seen Not Skipped. Reach viewers with non-skippable TV commercials alongside premium programming. > We were looking to see our brand on the TV screen and test out the CTV space. Performance TV was a natural addition to our performance channels. — **Heather Marra, Senior Digital Analyst and SEO Manager, Northline Express** [Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F). ## Premium Inventory. Better Performance. Research shows that inventory quality, ad length and skippability impact performance. MNTN only runs non-skippable 15- and 30-second ads across **100+ trusted TV networks**. ### Brand Safety Drives Stronger Performance Outcomes on TV Premium, brand-safe inventory can support better down-funnel outcomes. MNTN cites the following conversion-rate findings: | Inventory or creative characteristic | Reported finding | | --- | --- | | Brand-safe video ads | 233% higher conversion rate. | | Fraud-free video ads | 363% higher conversion rate. | | Video ads 15 seconds or longer | 171% higher conversion rate. | These findings do not guarantee results for individual campaigns. [Review the Research](https://research.mountain.com/creative-analysis/brand-safety-drives-stronger-performance-outcomes-on-tv/) to learn more about how premium, brand-safe inventory supports stronger performance outcomes. ## Who it is for - Brands reaching audiences in premium streaming entertainment and live events. - Performance marketers connecting TV exposure to website visits, conversions and revenue. - Agencies planning Connected TV campaigns across national or local markets. - Advertisers using network and location controls to align placements with their brand and business goals. ## What you can do ### Combine premium programming with audience targeting MNTN matches available inventory with your campaign audience as buying opportunities occur. Build audiences with MNTN Matched, interest segments, CRM data or website activity, then use [location targeting](https://help.mountain.com/en/articles/6511962-source-audiences-by-location) to focus on the markets you serve. This connects the content environment with the households your campaign is designed to reach. The optimization engine evaluates audience and inventory signals alongside your budget and performance goal. ### Shape where your campaign runs Apply network exclusions at the account or campaign level. [Account-level exclusions](https://help.mountain.com/en/articles/6633970-block-tv-networks) apply across live campaigns and cannot be removed within an individual campaign. [Campaign-level exclusions](https://help.mountain.com/en/articles/9744724-adjust-advanced-settings) add controls for a specific campaign. Exclusions can reduce reach by limiting the networks on which your audience can be reached. For eligible campaigns, Media Plan provides network selection and spend-allocation controls. Start with an automatically recommended plan or customize the network mix to reflect your campaign strategy. ### Evaluate network performance Use the [TV Network view in Performance Metrics](https://help.mountain.com/en/articles/15280749-analyze-campaign-performance) to see where ads ran and compare delivery and outcomes across networks. Review impressions, spend, visits, conversions and revenue in the context of your campaign goal. Network performance can inform later planning decisions alongside audience, creative and overall campaign results. ## How it works 1. **Define your audience and markets.** Select household targeting and the U.S. locations relevant to your business. 2. **Add your TV creative.** Upload a commercial that is exactly 15 or 30 seconds long and complete technical and content review. 3. **Set your campaign plan.** Choose a budget, dates and goal, then apply network controls or configure Media Plan when available. 4. **Buy inventory in real time.** MNTN uses private marketplaces to match your audience with eligible streaming inventory. 5. **Measure delivery and outcomes.** Review network-level activity and campaign performance to guide your next decisions. ## Setup and key details | Area | Details | | --- | --- | | Programming | Fully episodic premium streaming TV, movies and live sports. | | Ad experience | Non-skippable TV commercials, exactly 15 or 30 seconds long. | | Delivery geography | The 50 United States, excluding U.S. territories. | | Buying method | Real-time buying through private marketplaces. | | Video assets | Use a commercial that meets [MNTN's video requirements](https://help.mountain.com/en/articles/6633854-understand-video-file-requirements). | | Network controls | Account-level exclusions across live campaigns, plus campaign-level exclusions. | | Available inventory | The account dashboard provides the current network list. | | Pricing basis | [Dynamic CPM](https://help.mountain.com/en/articles/8054978-understand-mntn-s-pricing-model) for delivered impressions. | ### Media Plan controls [Media Plan](https://help.mountain.com/en/articles/12385297-set-up-your-media-plan) is available to new customers from June 23, 2026 for eligible TV-only prospecting campaigns using Traffic & Sales or Leads objectives. Its recommendations use budget, advertiser vertical, goals and available inventory. A customized plan requires at least two active networks, with allocations totaling 100%. When automation is enabled, MNTN can update the network mix and allocations overnight. Manual mode also lets you control which networks remain eligible for automation. Media Plans may include Flex, typically 5–15% of the budget, allowing buying opportunities outside the listed networks. Review this setting along with your network choices when configuring the plan. ## Measurement and results TV network reporting brings placement visibility into the same platform used for campaign measurement. Compare network delivery with Verified Visits, conversions and revenue, then use campaign and creative views to understand the broader performance picture. ## Launch targeted, measurable CTV campaigns Access premium inventory through the MNTN Performance TV platform. Set a campaign budget and let automated buying connect your audience with relevant streaming opportunities. [Platform tools and media buying are included in the dynamic CPM rate, with no MNTN platform contract required](https://help.mountain.com/en/articles/8054978-understand-mntn-s-pricing-model). Schedule a demo today and discover how easy it can be. [Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F). ## Related resources - [MNTN Matched](https://mountain.com/performance-tv/matched/) - [MNTN Optimization](https://mountain.com/performance-tv/optimization/) ## Page information - Publisher: MNTN - Content owner: Product Marketing - Last reviewed: September 18, 2026 - Canonical page: https://mountain.com/performance-tv/inventory/