# MNTN Matched: AI Audience Targeting for Connected TV

MNTN Matched is MNTN's [AI-powered audience builder](https://help.mountain.com/en/articles/9450648-source-audiences-with-mntn-matched) for Connected TV prospecting, using customer attributes to help you reach households likely to visit your site and convert.

MNTN Matched™

## Don’t Just Target, Get MNTN Matched.

You need to find customers who will love your products — not just deliver impressions on CTV. We've created technology that goes beyond traditional TV targeting and matches you with consumers who will love your brand and take action — all to help you drive the best outcomes.

[Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F)

Watch our CCO’s demo: [It’s Time for MNTN Matched](https://mountain.com/wp-content/uploads/2024/12/video-its-time-for-mntn-matched-720p-1.mp4) (1:25).

## Traditional TV audiences waste impressions

MNTN solved this problem. We'd like to introduce you to MNTN Matched.

## MNTN Matched: The Ultimate Matchmaker in CTV

MNTN Matched is a proprietary system that uses AI to score consumers in nearly every U.S. household based on their shopping behavior, recent life events, and most relevant interests — then predicts what they’ll want to buy next.

MNTN describes Matched as the world’s first keyword-based audience builder for CTV. It matches advertisers with consumers most likely to buy their products. Generative AI recommends keywords aligned with your business, and transparent keyword-level reporting helps you understand performance while campaigns are live.

Use familiar keywords to describe your customers, see how much of your audience is ready to act, and direct your budget toward those households. Matched is built for Connected TV prospecting, helping you find new customers while MNTN’s separate retargeting and CRM tools support other audience strategies.

[Watch the Explainer Video](https://mountain.com/wp-content/uploads/2025/02/mntn-matched-explainer.mp4)

## Who it is for

- Performance marketers acquiring new customers through Connected TV.
- Brands that want to build TV audiences using the language of their products, customers, and categories.
- Search and social teams bringing a familiar keyword approach to television.
- Advertisers balancing immediate conversions with a broader audience for future growth.

## See the MNTN Matched Difference

Advertisers see campaign performance thrive when they make the switch from traditional TV audience targeting.

| Result | Performance |
| --- | --- |
| Site traffic | 6x more |
| Revenue | 2x more |
| Cost per acquisition (CPA) | 2x lower — half the CPA |

Results represent MNTN Matched customer averages compared to those that use traditional audiences.

[See For Yourself](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F)

### Onewheel

> MNTN Matched has finally allowed us to discover and hone in on our most valuable CTV customers — and the results speak for themselves. We’ve found a way to bring in new customers and maintain excellent performance as we scaled our investment. Even from an engagement standpoint, we see that users driven by MNTN stay on our site 2.5x longer than those who visit via other prospecting channels.

**Eric del Valle** — VP of Ecommerce, Onewheel

[Read the Case Study](https://mountain.com/case-studies/mntn-matched-onewheel-with-eager-buyers-for-their-unique-products/)

## How to Build High Performance Audiences With MNTN Matched

### 1. Keywords Generated By AI and You

[MNTN’s AI scans your website](https://help.mountain.com/en/articles/9450648-source-audiences-with-mntn-matched) to understand what your customers shop for and engage with, then recommends keywords that define your ideal customer’s attributes. Apply recommendations, search for other attributes, or add your own. Fine-tune your audience by adjusting keywords, much like managing them in paid search.

For an electric skateboard brand such as Onewheel, relevant audience keywords can include “Onewheel electric skateboard,” “Action sports,” “Outdoor activities,” and “Unique Experiences.”

### 2. MNTN Audience AI Matches Your Keywords to the Right Viewers

Audience AI matches those attributes with live consumer data and predicted shopping habits to find households most likely to visit your site and convert. MNTN’s [identity graph](https://help.mountain.com/en/articles/8107916-understand-mntn-s-identity-graph) covers 99% of available U.S. households.

Recent site visitors are automatically excluded so prospecting focuses on acquiring new customers. Matched applies a 30-day site-visitor exclusion; longer applicable account-level exclusions take precedence.

### 3. Your Budget Prioritizes High-Intent Audiences First

The [audience budget planner](https://help.mountain.com/en/articles/9953836-set-your-mntn-matched-budget) shows audience size and investment estimates, prioritizing households most likely to convert today.

| Audience group | Purpose |
| --- | --- |
| High Intent | Reach households most likely to convert now, supporting site traffic, conversions, and revenue. |
| Max Reach | Reach households that may convert later, extending awareness and future demand. |

Budget goes to High Intent first, with Max Reach available after the full High Intent opportunity is selected. Optional Peak Performance expands beyond the High Intent pool associated with your selected attributes to reach your brand’s broader high-intent TV audience, without moving into Max Reach.

### 4. Deliver Best-In-Class Performance

Launch with your TV creative and let [MNTN optimize delivery](https://mountain.com/performance-tv/optimization/) toward your performance goal. Track site visits, conversions, revenue, cost per acquisition and return on ad spend. The Matched customer averages above show the potential performance difference compared with traditional TV audiences.

### 5. Real-Time Keyword-Level Reporting

Get real-time visibility into performance down to the keyword level. [Keyword-level reporting](https://help.mountain.com/en/articles/15280749-analyze-campaign-performance) shows which customer attributes contribute to results, helping you fine-tune your audience strategy in MNTN and apply those insights across every channel in your marketing mix. Where available for your account, legacy [Audience Segment reports](https://help.mountain.com/en/articles/6633938-view-audience-segment-reports) refresh daily.

## Refine your audience as you grow

Use [geographic](https://help.mountain.com/en/articles/6511962-source-audiences-by-location) and [interest controls](https://help.mountain.com/en/articles/14442205-source-audiences-with-interests) when your business needs a more focused audience. Households can qualify through any selected Matched attribute; additional narrowing applies further criteria. Audience estimates update as you make changes.

[Save audiences for reuse](https://help.mountain.com/en/articles/8186049-build-and-manage-audiences) across campaigns. Changes to a shared audience apply to the campaigns using it.

## How Gen AI Will Shake Up Ads

MNTN CEO Mark Douglas joined CNBC to explain how MNTN Matched is a massive leap forward for TV advertising.

Watch the interview: [Our CEO discusses AI-powered Performance TV](https://mountain.com/wp-content/uploads/2024/12/video-mntn-launches-ai-powered-adtech-720p.mp4) (5:20).

## Activate Customizable Retargeting Campaigns

Put your first-party data to work to increase conversions. MNTN’s separate [site-visitor retargeting](https://help.mountain.com/en/articles/6511976-source-audiences-with-site-visitors) tools help you reach people based on website visit behavior, shopping activity and location.

Build audiences using average time spent on site, time of last visit, pages visited, time since last conversion and how often they visited. These controls help you reconnect with people who already know your brand while Matched focuses on prospecting.

## CRM Targeting on the TV Screen

Upload your data and reach your customers on Connected TV with [CRM audiences](https://help.mountain.com/en/articles/6511947-source-audiences-with-crm). MNTN matches records through technology spanning over 99% of available U.S. households, with privacy measures such as email hashing. Household coverage describes the matching network; your list’s match rate depends on the quality and format of the records you provide.

## Integrated Audience Segments

Reach new customers through thousands of audiences available through MNTN’s integration with LiveRamp and other data providers. You can also bring eligible first-party audiences into MNTN through [custom audiences with LiveRamp](https://help.mountain.com/en/articles/9056184-create-custom-audiences-with-liveramp).

## Setup and key details

- **Campaign strategy:** Matched is available for prospecting campaigns. Use MNTN's site-visitor tools for retargeting.
- **Measurement:** Install the relevant [website tracking and conversion pixels](https://help.mountain.com/en/articles/10684899-set-up-manage-pixels) to measure visits, conversions, and revenue for your campaign.
- **Audience unit:** Audience planning is based on households. Review estimated reach as you adjust attributes and constraints.
- **Exclusion controls:** [Account-level site-visitor and converter exclusions](https://help.mountain.com/en/articles/10775163-exclude-audiences-at-the-account-level) support windows from 1 to 365 days, using the pixel history available in your account. A longer applicable account exclusion overrides Matched's 30-day recent-visitor exclusion.
- **Geography:** Campaigns serve in the 50 United States, excluding U.S. territories.

## Getting started

Access MNTN Matched within MNTN's self-serve advertising platform. Create your audience, use the budget planner to size the opportunity, and choose the campaign budget and goal that fit your business. MNTN media pricing uses a [dynamic cost per thousand impressions](https://help.mountain.com/en/articles/8054978-understand-mntn-s-pricing-model) and includes platform costs, with no platform contract required.

## Ready to find your (audience) match with Connected TV?

[Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F)

## Page information

- Publisher: MNTN
- Content owner: Product Marketing
- Last reviewed: September 18, 2026
- Canonical page: https://mountain.com/performance-tv/matched/