# MNTN Automated Optimization MNTN Automated Optimization adjusts Performance TV media buying and campaign delivery toward an advertiser's selected performance goal. ## The Secret to Better Performance: Automated Optimization. Say goodbye to DIY campaign management. MNTN's engine can save you time and deliver stronger results from Connected TV, with less time spent on manual bid management. [Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F). Discover how it works: MNTN Automated Optimization (1:23). ## Performance Made Simple Only MNTN offers performance-driven automated optimizations. Enter your budget and goal, then choose your audiences. MNTN's technology optimizes your campaigns hundreds of thousands of times per day to deliver the metrics that matter to your business. ## Next Gen Campaign Optimizations **December 2023 update.** For years, advertisers used MNTN's dynamic campaign optimizations to deliver unmatched return on investment (ROI) with Performance TV. MNTN's product and engineering teams took that industry-leading performance further with upgraded software: Next Gen TV. Advertisers using Next Gen TV were delivering more site visits and conversions at scale than ever. MNTN's teams continue improving the engine to make optimizations smarter and more effective, helping advertisers get the best performance from every campaign. Watch Smarter Optimization. Better Performance. (0:44). ### Tuckernuck: 70% increase in ROAS Tuckernuck achieved a **70% increase in ROAS after launching Next Gen optimizations**. ### Princess Polly: 65% increase in ROAS the following month > After MNTN released Next Gen TV, our ROAS increased by 65% the following month—both in the MNTN platform and in Google Analytics, where we use our conversion measurement methodology. We increased budget based on performance being strong and wanting to scale into the holiday, and efficiency is still quite high! It gives us a lot of ammunition to focus on this channel even more. — **Kim Zorn, Global Performance Director, Princess Polly** ## The Industry's Best Effort-to-Impact Ratio MNTN's automated performance optimizations consistently deliver powerful results. - **Campaigns are fully automated.** No bid or manual optimization adjustments are necessary. - **Optimizations are made in real time**, using the most up-to-date data. - **Decisions follow your performance goal**, including return on ad spend (ROAS), cost per visit (CPV) and cost per acquisition (CPA). MNTN reported a **91% increase in ROAS with automated optimization compared with manual optimization**, based on **MNTN internal reporting of campaigns, 2021–2022**. Historical campaign results do not guarantee individual campaign performance. [Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F). ## Who it is for - Performance marketers measuring TV against acquisition and revenue goals. - Growth teams scaling campaigns alongside search and social. - Ecommerce brands optimizing toward purchases and return on ad spend. - Lead-generation teams optimizing toward signups, form fills and other conversion events. - Agencies managing performance across multiple advertiser campaigns. ## What you can do ### Optimize toward the outcome your business values [Choose a goal](https://help.mountain.com/en/articles/8055126-set-your-campaign-goal) that connects campaign delivery to your business objective. MNTN uses the target value to guide buying decisions across eligible inventory and the households in your audience. | Goal | What it focuses on | Calculation | | --- | --- | --- | | Cost per visit (CPV) | Qualified website visits after ad exposure. | Campaign spend ÷ campaign Verified Visits. | | Cost per acquisition (CPA) | Tracked actions such as purchases, registrations or lead submissions. | Campaign spend ÷ campaign conversions. | | Return on ad spend (ROAS) | Revenue generated from attributed conversions. | Attributed campaign revenue ÷ campaign spend. | | Cost per completed view (CPCV) | Completed TV ad views for awareness-focused activity. | Campaign spend ÷ completed TV views. | ### Optimized With Real-Time Data MNTN's dynamic engine uses a wide variety of variables to optimize campaigns **over 651,000 times per day**. It evaluates the relationship between audience, inventory, budget and goal as buying opportunities become available. [The engine tests bid adjustments](https://help.mountain.com/en/articles/8168556-understand-mntn-s-optimization-engine) and uses signals such as device, geography, publisher, TV network, ad size and time of day to guide delivery. For retargeting, browsing recency and depth of site engagement help inform spend and frequency. For prospecting, MNTN combines audience signals with available inventory to find opportunities to generate the selected outcome. ### Keep control of campaign strategy Set the audience and performance target while MNTN handles ongoing buying. Use [campaign budgets](https://help.mountain.com/en/articles/6512145-set-your-campaign-budget), flight dates, geographic targeting and [network exclusions](https://help.mountain.com/en/articles/9744724-adjust-advanced-settings) to shape your strategy. [Frequency controls](https://help.mountain.com/en/articles/10092048-set-frequency-controls) offer Automated, Aggressive and Manual options for household exposure. These controls are available for prospecting campaigns; retargeting access is limited to selected beta customers. Creative delivery tools support even weighting, manual allocation and sequencing, so you can manage how your message is presented across a campaign. ### Scale with a view of performance Adjust budgets as your acquisition needs change. Monthly budgets support ongoing activity, while flighted budgets focus spend on promotions, seasonal campaigns or planned tests. [Budget-change reporting](https://help.mountain.com/en/articles/10540868-understand-budget-change-impacts) helps show how performance develops after a change in spend. Review campaign results together with the [attribution window](https://help.mountain.com/en/articles/6512044-adjust-attribution-settings) to understand both recent activity and outcomes that continue to arrive from earlier impressions. ## How it works 1. **Choose the audience.** Use MNTN Matched, interest segments, CRM data or site-visitor targeting to define the households you want to reach. 2. **Connect the outcome.** For site-visit, conversion or revenue goals, [configure tracking](https://help.mountain.com/en/articles/10684899-set-up-manage-pixels) for the outcome that represents success. Tracking pixels support site-visit measurement; conversion pixels capture actions such as purchases or lead submissions. Awareness campaigns can use delivery and reach reporting without website pixels. 3. **Set the budget and goal.** Enter the campaign spend, dates and target metric. Your goal value guides the engine's inventory decisions. 4. **Launch into eligible inventory.** MNTN evaluates buying opportunities and adjusts delivery using current campaign and inventory signals. 5. **Review and refine the strategy.** Use reporting to assess outcomes, change the budget or goal, and refine audience and creative choices. ## Setup and key details | Area | What to set | | --- | --- | | Campaign inputs | Audience, budget, schedule, creative, goal type and goal value. | | Website conversions | A conversion point aligned with the action you want to generate. | | Revenue optimization | A revenue-generating conversion event with [Order Amount](https://help.mountain.com/en/articles/8184024-understand-the-conversion-pixel) mapped for ROAS. | | Spend controls | Monthly or flighted campaign budgets, with budget adjustments available during the campaign. | | [Frequency controls](https://help.mountain.com/en/articles/10092048-set-frequency-controls) | Available for prospecting; retargeting access is available to selected beta customers. | | [Creative delivery](https://help.mountain.com/en/articles/6633837-control-creative-delivery) | Even weighting, manual weights totaling 100%, or sequences of up to four creative groups. | | Campaign geography | [Eligible households and streaming inventory](https://help.mountain.com/en/articles/8055054-understand-mntn-s-living-room-quality-inventory) within the 50 United States; U.S. territories are excluded. | [Deliverability Confidence](https://help.mountain.com/en/articles/12090390-assess-campaign-deliverability) estimates campaign spending potential from audience, inventory, budget, schedule and delivery controls. It is available for prospecting campaigns and selected retargeting beta customers. ## Measurement and results Use MNTN Reporting to compare the selected goal with actual campaign results. Review spend, impressions, Verified Visits, conversions and revenue, then examine performance by campaign, audience, creative and TV network. ## Getting started Automated Optimization is part of MNTN Performance TV. Campaigns use [dynamic CPM pricing](https://help.mountain.com/en/articles/8054978-understand-mntn-s-pricing-model) for delivered impressions, with automated media buying and platform tools included in the media rate. No platform contract is required. **Get better performance from your Connected TV campaigns.** Choose your audience, budget and goal to put automated TV buying to work for your business. [Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F). ## Related resources - [MNTN Matched](https://mountain.com/performance-tv/matched/) - [MNTN Reporting](https://mountain.com/performance-tv/reporting/) ## Page information - Publisher: MNTN - Content owner: Product Marketing - Last reviewed: September 18, 2026 - Canonical page: https://mountain.com/performance-tv/optimization/