# MNTN Reporting Suite

MNTN Reporting brings campaign performance, attribution, incrementality and connected measurement data into customizable dashboards and reports. Measure outcomes from website visits and revenue to keyword performance and geographic reach, share results and bring MNTN data into your existing analytics workflow.

## Measure What Matters.

Confidently measure results with industry-leading third-party tools, MNTN's fully customizable reporting dashboard and your preferred business intelligence platforms.

Explore

## Reporting Solutions For Every Campaign Goal

Get insights into the metrics that matter most to your brand. Use MNTN reporting and connected measurement partners to understand performance against your campaign goals.

[Watch the reporting overview](https://mountain.com/wp-content/uploads/2026/07/reporting-video-highlight-video.mp4).

[Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F)

## Customer Testimonials

Trusted by brands that grow. See how MNTN customers are turning Connected TV into a performance channel.

### Timex Group

> MNTN's integration with Northbeam has unlocked our ability to see the true revenue impact of our CTV program in relation to our other tactics. Our confidence in the data has increased greatly with the use of deterministic view metrics and given us deeper insights into what is working best for us while creating tangible impact.

**Daniel Gallagher, Senior Director of Performance Marketing, Timex Group**

### Kane Footwear

> One of the key factors in choosing MNTN was its advanced and transparent reporting capabilities. With data and analytics driving every decision, having clear, real-time visibility into performance made MNTN an essential partner.

**Courtney Bennett, Director of Performance Marketing, Kane Footwear**

[Explore customer case studies](https://mountain.com/case-studies/)

## Use the Third-Party Measurement Partner You Love

We're all about transparency. Capture and analyze return on ad spend, brand lift, incrementality, online and in-store conversions, geographic performance, marketing mix modeling (MMM) and more using your preferred measurement partner. MNTN's [integrations](https://mountain.com/performance-tv/integrations/) span APIs, audiences, attribution, measurement and analytics, and web tracking.

| Partner or capability | What you can do |
| --- | --- |
| [AppsFlyer](https://mountain.com/integration/appsflyer/) | Track how TV campaigns drive mobile app installs and conversions. |
| [CallRail](https://mountain.com/integration/callrail/) | Track calls and texts generated by Performance TV and filter results by event type. |
| [Campaign Manager 360](https://mountain.com/integration/campaign-manager-360/) | Keep TV reporting aligned with digital campaigns by logging MNTN CTV impressions through impression tags. |
| [Cuebiq](https://mountain.com/integration/cuebiq/) | Understand how campaigns drive store visits across channels. |
| [DoubleVerify](https://mountain.com/integration/doubleverify/) | Gain visibility into ad delivery across campaigns through impression tags. |
| [Flexible APIs](https://mountain.com/integration/flexible-apis/) | Report MNTN results directly into business intelligence tools. |
| [Foursquare](https://mountain.com/integration/foursquare/) | See how campaigns influence store visits with location-based insights. |
| [Freshpaint](https://mountain.com/integration/freshpaint/) | Run and measure high-performing, HIPAA-compliant CTV campaigns for healthcare brands using Freshpaint's tracking workflow. |
| [Funnel](https://mountain.com/integration/funnel/) | Automatically sync MNTN campaign data alongside other marketing sources in Funnel. |
| [Gamesight](https://mountain.com/integration/gamesight/) | Attribute PC and console game installs, sessions and purchases to TV campaigns. |
| [Google Analytics](https://mountain.com/integration/google-analytics/) | Track TV performance alongside other marketing channels. |
| [Google Tag Manager](https://mountain.com/integration/google-tag-manager/) | Add MNTN's pixel to your site with the no-code GTM Community Template. |
| [Haus](https://mountain.com/integration/haus/) | Measure the incremental value of MNTN campaigns using Haus experiments. |
| [HubSpot](https://mountain.com/integration/hubspot/) | Keep audience data in sync and, with attribution enabled, see TV-driven lead activity for existing HubSpot contacts. |
| [Innovid](https://mountain.com/integration/innovid/) | Measure cross-channel campaign reach, frequency and audience overlap using impression event tags. |
| [iSpot](https://mountain.com/integration/ispot/) | Gain deeper insight into campaign performance across audiences and outcomes. |
| [Klaviyo](https://mountain.com/integration/klaviyo/) | Bring CTV into your marketing automation: ad-view events on profiles in your own Klaviyo audiences can trigger email or SMS follow-ups. |
| [LiftLab](https://mountain.com/integration/liftlab/) | See the incremental impact of MNTN campaigns on business outcomes. |
| [Looker](https://mountain.com/integration/looker/) | Visualize CTV performance across your marketing stack through indirect data workflows. |
| [Measured](https://mountain.com/integration/measured/) | Understand what MNTN campaigns drive with Measured's triangulated measurement system. |
| [mParticle](https://mountain.com/integration/mparticle/) | Bring mParticle audiences into MNTN for sharper targeting. |
| [Northbeam](https://mountain.com/integration/northbeam/) | Measure CTV's role in full-funnel performance using Northbeam's Clicks + Deterministic Views model. |
| [Precisely](https://mountain.com/integration/precisely/) | Understand customer movement and store visits driven by your campaigns. |
| [Prescient AI](https://mountain.com/integration/prescient-ai/) | Add MNTN data to marketing mix modeling to measure Performance TV's revenue impact. |
| [Quorum](https://mountain.com/integration/quorom/) | Measure store visits with detailed, location-level reporting. |
| [Rockerbox](https://mountain.com/integration/rockerbox/) | Measure CTV results using your trusted attribution settings in Rockerbox. |
| [Shopify](https://mountain.com/integration/shopify/) | Add MNTN's pixel to your store to start measuring campaign results. |
| [TapClicks](https://mountain.com/integration/tapclicks/) | Build dashboards and automate reporting with MNTN data in one place. |
| [Tealium](https://mountain.com/integration/tealium/) | Use audience segments for campaign targeting and customer exclusions. |
| [Triple Whale](https://mountain.com/integration/triple-whale/) | See CTV performance alongside other channels in Triple Whale's ecommerce dashboards. |
| [Upwave](https://mountain.com/integration/upwave/) | Understand TV campaign impact with brand lift insights. |
| [WorkMagic](https://mountain.com/integration/workmagic/) | Run geo lift tests to measure Performance TV's impact. |

### Choose the measurement connection that fits your business

- **Healthcare tracking:** [Freshpaint replaces the MNTN Pixel](https://help.mountain.com/en/articles/11644282-connect-freshpaint). The Google Analytics integration and MNTN's native Incrementality Dashboard are unavailable with this setup.
- **Audience and lead data:** [HubSpot attribution](https://help.mountain.com/en/articles/12987616-connect-hubspot) matches existing contacts rather than creating new ones. CRM audiences support prospecting targeting and exclusions; in retargeting, they support exclusions only.
- **Attribution models:** [Northbeam](https://help.mountain.com/en/articles/11644276-connect-northbeam) requires Clicks + Deterministic Views. [Triple Whale](https://help.mountain.com/en/articles/13393267-connect-triple-whale) receives reporting data only, without cross-channel deduplication or input to its attribution or AI models.
- **Delivery measurement:** [Campaign Manager 360](https://help.mountain.com/en/articles/13392506-connect-campaign-manager-360) receives impression data through tags, not Verified Visits or cross-device conversions. [DoubleVerify](https://help.mountain.com/en/articles/14114167-connect-doubleverify) and [Innovid](https://help.mountain.com/en/articles/14728057-connect-innovid) also use impression tags.
- **Business intelligence:** [Looker](https://help.mountain.com/en/articles/13924028-connect-looker) uses indirect data workflows rather than a native MNTN connector. The [Reporting API](https://help.mountain.com/en/articles/8017927-generate-api-requests-from-reports) supports moving MNTN data into your own reporting workflow.

[Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F)

## Customize Your MNTN Campaign Reports Just The Way You Want

Use more than **1,000 metrics** to customize reports around your goals. Start with a report template or create a blank report, then add KPI summaries, tables, maps, meters and charts.

### Popular reports

| Report | What you can learn |
| --- | --- |
| [Incrementality Report](https://help.mountain.com/en/articles/11096577-understand-mntn-incrementality) | An always-on comparison of campaign conversions and revenue against results expected without the campaign, using eligible prospecting campaigns and a control group. Results update monthly. |
| [TV Network Report](https://help.mountain.com/en/articles/15280749-analyze-campaign-performance) | Identify the streaming TV networks generating the strongest ad performance. Publisher reporting separately covers Multi-Touch ads, helping you compare performance across channels and publishers. |
| [Campaign Report](https://help.mountain.com/en/articles/8184024-understand-the-conversion-pixel) | Review campaign conversion details, including order IDs, timestamps and order values when supplied by your tracking setup. |
| [Keyword Report](https://help.mountain.com/en/articles/15280749-analyze-campaign-performance) | Understand how individual MNTN Matched audience keywords perform so you can test and improve your targeting strategy. |

The [Performance Metrics report](https://help.mountain.com/en/articles/15280749-analyze-campaign-performance) combines campaign, creative, audience and keyword, marketing strategy, channel, TV network, publisher and ad-size views. It brings performance views together; availability of older standalone report templates depends on your account.

[Advertiser reporting](https://help.mountain.com/en/articles/6512039-navigate-the-reporting-tab) provides an account-wide performance overview.

Use View By to select a reporting dimension and Pivot By to group it under another dimension. Compare reporting periods, review trends and explore the detailed tables behind your headline metrics. Geographic reports help you compare performance by state, designated market area (DMA) and city.

### Example: TV Network performance

An illustrative report example includes **$145,938.95 total spend**, a **6.98% conversion rate**, **4.49x ROAS** and **$162.00 average order value**. These are example values, not performance forecasts.

| TV network | TV commercials aired | Total conversions | ROAS |
| --- | ---: | ---: | ---: |
| A&E | 32,288 | 670 | 4.96 |
| ABC | 40,586 | 418 | 3.07 |
| Bravo | 45,029 | 1,836 | 6.56 |
| CBS | 34,291 | 1,172 | 2.90 |
| Discovery+ | 28,759 | 905 | 6.37 |
| ESPN | 49,872 | 1,228 | 4.20 |
| Peacock | 41,984 | 1,063 | 6.18 |

### Build reports around your business

The [Custom Report Builder](https://help.mountain.com/en/articles/6633955-use-the-custom-report-builder) supports grouping, metric selection, filters, date ranges and editable layouts. Use plain-language prompts to create charts, tables and KPI widgets with the [AI Widget Builder](https://help.mountain.com/en/articles/16600851-build-custom-reports-with-ai), then adjust them manually. AI summaries describe the selected report data and changes across reporting periods.

### Understand audiences and customer journeys

| Reporting view | What you can explore |
| --- | --- |
| [Audience and Keyword](https://help.mountain.com/en/articles/15280749-analyze-campaign-performance) | Performance of MNTN Matched attributes, third-party interest segments and CRM audiences. |
| [Attribution Paths](https://help.mountain.com/en/articles/10860880-view-attribution-paths-report) | Direct and indirect website visits, with UTM source, medium and campaign breakdowns. |
| [Site Impact](https://help.mountain.com/en/articles/8160019-view-site-impact-reports) | Total website activity alongside MNTN-attributed visitors, conversions and order value. |
| [Activity Timeline](https://help.mountain.com/en/articles/10646982-view-activity-timeline-reports) | Audience, budget, creative and goal changes associated with campaign performance. |
| [Cohort](https://help.mountain.com/en/articles/15521272-understand-post-impression-visit-patterns) | How visits develop after each impression date across the attribution window. |

### Measure incremental results

Performance TV prospecting campaigns with an active MNTN Conversion Pixel use a control group to help measure results beyond those expected without advertising. Select campaigns are excluded from this reporting.

The [Incrementality Dashboard](https://help.mountain.com/en/articles/11096577-understand-mntn-incrementality) compares exposed and control households to report incremental visitors, conversions and revenue. Incremental ROAS and CPA connect those results with campaign spending.

[New-to-Brand metrics](https://help.mountain.com/en/articles/12143332-understand-new-to-brand-reporting) apply your exclusion-window definition to show growth from visitors who have not visited within that period.

[Get Started](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F)

## Easily Import Data Into Business Intelligence Platforms

Have an existing data workflow? MNTN's reporting API supports reporting in your preferred data visualization software, including workflows with Tableau, Looker, DOMO and TapClicks.

[Export results manually](https://help.mountain.com/en/articles/8130119-export-mntn-reporting-data), [send scheduled reports](https://help.mountain.com/en/articles/6512033-schedule-reporting-emails) or retrieve data through the [Reporting API](https://help.mountain.com/en/articles/8017927-generate-api-requests-from-reports). These options support existing data warehouses, dashboards and business intelligence workflows.

[Request a Demo](https://mountain.com/request-demo/)

## Who it is for

- Performance marketers monitoring campaign goals and efficiency.
- Analytics teams comparing results across campaigns, audiences, creative and channels.
- Agencies and enterprise teams sharing reports across advertisers.
- Businesses measuring ecommerce, lead generation, app activity and offline transactions.

## How it works

1. **Choose your outcomes.** Set a campaign objective and configure the website, app or offline events you want to measure.
2. **Collect performance data.** MNTN combines ad delivery with events from your configured tracking and connected systems.
3. **Explore results.** Select a report, date range, dimension and relevant filters.
4. **Create your view.** Add the metrics and visualizations your team uses to evaluate performance.
5. **Share or export.** Download a report, schedule delivery or use the API to move data into another system.

## Setup and key details

| Detail | What to expect |
| --- | --- |
| Website outcomes | [MNTN tracking and conversion pixels](https://help.mountain.com/en/articles/8055666-understand-mntn-pixels) supply website activity and conversion data. Partner workflows have their own event requirements; Freshpaint replaces these pixels. |
| Report exports | Download reports and table data, or export tables to Google Sheets. |
| Scheduled email | Send reports once, daily, weekly or monthly. |
| API access | Use your account [Reporting API key](https://help.mountain.com/en/articles/6511970-access-your-reporting-api-key) with [API 3.0](https://help.mountain.com/en/articles/9106215-upgrade-to-api-3-0). Batch requests support larger data pulls. |
| Period comparisons | Compare periods in Performance Metrics when using View By without a Pivot By selection. |
| Audience detail | A household can match several segments, so segment results can overlap. Audience/Keyword reporting supports Campaign and Segment filters. |
| Offline outcomes | Offline conversions and order value appear in aggregate campaign reporting and are excluded from Audience/Keyword reports. |
| AI Widget Builder | Your account needs data from at least one live campaign. |

## Measurement and results

Reporting timing depends on the data:

- **[Standard reporting](https://help.mountain.com/en/articles/6512039-navigate-the-reporting-tab):** full prior-day data is available by 9 AM ET / 6 AM PT the next day.
- **[Legacy Audience Segment reporting](https://help.mountain.com/en/articles/6633938-view-audience-segment-reports), where available:** updates daily around noon Pacific time with prior-day results.
- **API segment data:** approximately 36 hours, with daily processing.
- **Incrementality:** results appear the month after launch and update within the first 15 days of each month. This dashboard measures eligible Performance TV prospecting campaigns.
- **[Offline uploads](https://help.mountain.com/en/articles/8481244-upload-offline-attribution-data):** processing takes about one day.

First Touch and [Last Touch metrics](https://help.mountain.com/en/articles/12608309-understand-mntn-attribution) provide different views of attributed outcomes. When enabled, [Comprehensive Reporting](https://help.mountain.com/en/articles/12805480-use-comprehensive-reporting) combines verified outcomes with modeled estimates for activity affected by privacy protections. Reporting tooltips identify where this applies.

## Launch highly targeted, measurable CTV campaigns

Performance analytics are included in MNTN's [media-based pricing, with no MNTN platform contract required](https://help.mountain.com/en/articles/8054978-understand-mntn-s-pricing-model). Set your campaign budget, configure tracking and choose the reports your team needs.

Schedule a demo today and discover how easy it can be.

[Sign Up Now](https://auth.mountain.com/sign-up?redirect_url=https%3A%2F%2Fexpress.mountain.com%2F)

## Related resources

- [MNTN OpenAPI reference](https://api3.mountain.com/docs#api/description/overview)

## Page information

- Publisher: MNTN
- Content owner: Product Marketing
- Last reviewed: September 18, 2026
- Canonical page: https://mountain.com/performance-tv/reporting/