Green Chef, a leader in home food delivery, provides certified organic meals to customers every week. Looking to expand their audience and reach new potential customers with existing video content, they turned to MNTN and Performance TV.
“We turned to MNTN to reach our core audiences, and they delivered. We were pleased to see such a high completion rate for our ads, and with a CPM that was much lower than a traditional TV spot would ever cost, we will certainly consider Connected TV advertising for our marketing mix going forward.”
Director of Growth Marketing, Green Chef
Green Chef was looking to drive brand awareness among key audiences with compelling video content, and wanted to reach their core audience of prospects on an engaging ad channel. This made MNTN Performance TV a perfect fit as it would deliver high-quality TV ads to viewers as they streamed their favorite shows.
MNTN kicked off the campaign by geo-targeting cities Green Chef identified as key markets. The campaign was designed to act quickly in a short period of time, but deliver a big impact. It was flighted to run for two weeks, but make the most of that short time frame by reaching viewers as they streamed top-tier networks like MTV, CNN, Hulu, and more.
The ad showcased millennial couples receiving their Green Chef deliveries, with a voice over explaining the benefits of choosing healthy, organic ingredients over ordering takeout or making a trip to the store. The ad then finished with a compelling offer to prompt users to take action.
The campaign was automatically optimized thanks to Performance TV’s automated media buying, which tailored ad delivery, bidding, and frequency in a way that would hit Green Chef’s performance goals.
Green Chef saw strong results with Performance TV. The campaign served 437,264 impressions with a 92.7% completion rate in just a short two week time period, a testament to CTV’s ability to deliver the brand’s messaging in its entirety.
Thanks to the success of their Performance TV campaign, Green Chef now has another strong-performing channel where they can use video creative to reach their audience.
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Learn how to better drive performance for your digital campaigns with this full-funnel solution.