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    Advertising, Connected TV

    Let’s Talk Connected TV

    Hot off the Press - Here's Your MNTN Content Snapshot for November 2020

    Let’s Talk Connected TV

    2 Min Read

    What a month it’s been, with the 2020 Election at the heart of it all. We’re almost at the end of what will be one of the most memorable years of our lifetime, and we’re hoping to finish off on a high note. The holidays are on the horizon and we’ve gone back to basics with our latest content series starring our very own Performance TV user-interface as the special guest. Be sure to check out our deep dive into retargeting strategies that can help maximize conversions on both display and Connected TV. Oh, and who knew Ocean Spray could break the internet with a guy on a skateboard and a Fleetwood Mac classic? Lastly, we take a look at how Connected TV influenced this year’s Presidential Election, and fast forward to New Year’s campaign planning – because it’s never too early to plan ahead.

    Keep an eye out in your inbox as we’ll be sending over new bundles of content for you to enjoy and consume every few weeks! If you’re not already signed up, you can do so here.

    Effective Retargeting Strategies for the Performance Marketer

    97% of visitors that leave your site never return, but not all hope is lost. Here’s how to bring them back. Read more

    A/B Testing for the Performance Marketer

    Besides an average 20% higher conversions, reduced cart abandonment and more – the case for including testing into your digital strategy is paramount to success. Read more

    TikTok, Ocean Spray, and Seizing a Viral Moment the Right Way

    Why did a man drinking juice on a skateboard and a famous Fleetwood Mac song rank as this year’s  most buzzworthy internet moments? Read more

    Did Connected TV Impact the 2020 Election?

    The votes have been cast and democracy has spoken. We take a closer look at how digital advertising shaped an election that we’ll never forget. Read more

    Connected TV strategies to capture New Year’s resolution shoppers

    The holidays are less than two weeks away, but we like being a step ahead of the rest. Here’s what to keep in mind when setting up those “New Year, New You” campaigns. Read more