Connected TV 8 Min Read
MNTN + Quora Digest
Answers to the top Connected TV questions found on Quora
Written by Melissa Yap
With the rise of Connected TV advertising, marketers need to learn a lot about the fastest growing ad channel—and quickly. That’s why we’ve compiled the top questions and answers from Quora, where experts address complex questions, into a digest for a quick breakdown on what marketers need to know most. See what marketers are asking, and what the experts have to say.
Top Quora Q&As
Q. Do you agree or disagree with the following statement? “television viewers are passive viewers of ads, whereas internet users take an active role in choosing what to look at— so customers on the internet are tougher for marketers to reach.”
A. Television viewers take more of an active role than before, through advances in streaming TV. This unlocks options for advertisers wanting to reach a target audience on a specific network, knowing that viewers are likely to be channel surfing + device multitasking.
Q. What should I include in my 30 second video advertisement that will make potential customers want to purchase my product?
A. We’ve reviewed some of our client’s top performing Connected TV creative and provide some pointers along the way. However, video ad best practices could learn a thing or two from Connected TV ads – here’s what you should include at a minimum.
Q. How did advertising on TV boost your company’s sales or income?
A. Connected TV has been the reason behind much of our customers’ success across revenue, ROAS, conversions and all of the metrics that matter to a performance marketer. Here’s how advertisers who jumped on the big streaming migration reaped the rewards.
Q. Will there ever be a time where TV commercials will emulate internet ads and be based off our “cookies”?
A. Nope, not since the demise of cookies has already been underway for a while now. While this has caused a riff in the world of digital advertising, TV has largely been shielded from these changes, especially with programmatic TV.
Q. Why do most people use television as a form of device/media?
A. Television has always been an engaging form of media, and a recent article by the New York Times released research of new evidence that viewing habits can affect your thinking, political preferences, even cognitive ability.
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