Explore & Learn

• Case Studies

  Brand & agency success stories
  • woom Zooms to Peak Connected TV Performance With MNTN

    Founded by two dads in a garage in Vienna, Austria in 2013, woom creates kids’ bikes perfectly designed for their proportions and riding behaviors. After experiencing success in the European market, they were eager to expand their business to the U.S. They knew they needed to take a different approach to reaching their ideal audiences in this market, so woom wanted to give a new advertising channel — Connected TV (CTV) — a try. They wanted a CTV advertising solution that was easily scalable and would allow them to properly communicate their brand story and emotion-driven messaging, while also driving strong performance. MNTN Performance TV allowed them to do all this and more, resulting in impressive full-funnel results.

  • National Dental Startup Uses MNTN Matched To Lower Acquisition Costs by 60%

    A national startup is disrupting the dental industry by offering its customers state-of-the-art studios, transparent pricing, and a versatile app that makes it easy for patients to keep up with their self care. As an emerging player in dental hospitality with venture-backed growth goals, the startup’s marketers needed to answer a familiar question: how can we identify and discover consumers who will actually take action after watching our TV commercials? Given their growth goals, the team knew they couldn’t afford to waste any impressions, and traditional TV audience targeting simply wasn’t cutting it. That’s why the brand turned to MNTN Matched. Our proprietary technology allowed them to focus their entire investment on their ideal audience and match directly with the consumers who were most likely to love and explore their innovative new approach to dental care. With MNTN Matched, the brand increased their site traffic by 9x and cut their cost per acquisition by 60%.

  • CandleScience Burns Bright During Q4, Beating Their ROAS Goal by 918% With MNTN

    CandleScience helps motivated creatives, DIYers, and entrepreneurs make candles, soaps, and scented creations. Their business has grown exponentially since opening in 2004. Ready to take their results to the next level, CandleScience was looking to add a new, highly efficient performance channel to their marketing mix. Due to its ability to reach niche audiences and its high level of measurability, Connected TV (CTV) proved to be the perfect fit for their needs. With a vital time for business coming up — Q4 and the winter holidays — they turned to MNTN Performance TV to increase new business through the end of 2023 and beyond.

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• White Papers

  Research & analysis
  • TV is the New Performance Driver.

    Like the automobile itself, automotive advertising has seen multiple dramatic transformations throughout its history. Now, automotive advertising is changing again by using Connected TV as a complementary powerful solution that sits alongside existing investments and maximizes the impact of existing strategies. And savvy dealerships are already tapping into this channel to capture intent, boost efficiency, […]

  • Your Performance TV Guide to Holiday 2024

    Despite worries of economic uncertainty, strong retail sales and a growing appetite for streaming have set the stage for a competitive and tech-driven 2024 holiday season. So while consumers may be more budget-conscious, Connected TV is emerging as a brand safe channel for reaching engaged audiences with targeted advertising. Here’s how to do it.

  • Your Performance TV Guide to Back-to-School 2024

    Class is back in session — are you ready to be schooled? Now that you’re fresh and ready to go after a leisurely summer break, it’s time to embark on a new academic year. But it’s also a fresh start for brands and advertisers — call it a trial-run for Q4, if you will. Dive […]

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• Webinars & Events

  See what we're up to next

  Upcoming

  Make CTV Your Agency’s Competitive Advantage

  Presented by:

  

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  December 3, 2024

  1:00 pm ET / 10:00 am PT

  On-Demand

  Innovation & Implementation: Applying AI to Your Marketing Business

  Presented by:

  

  On-Demand

  Run, Performance, Run! Why Connected TV is No Box of Chocolates

  Presented by:

  GROW LA Fall

  On-Demand

  CTV Vibe Check: Marketers’ Takes on a Hot Performance Channel

  Presented by:

  

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• Press & Announcements

  For the latest press, news, and announcements
  • News

    How MNTN Is Bringing Hollywood Creativity to Small Business

     

  • News

    MNTN Named to Inc.’s 2024 Power Partner Awards

     

  • News

    MNTN’s Ryan Reynolds and Mark Douglas Share the Keys to Killer Marketing

     

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• Blog

  Best practices, insights, and more.
  • Advertising

    OTT Technology: How Over-The-Top Tech Works

    by The MNTN Team

  • Advertising

    8 Popular OTT Streaming Devices in 2024

    by The MNTN Team

  • Connected TV

    CTV Advertising Examples: 10 Campaign Ideas Proven to Work

    by The MNTN Team

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