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Streaming Ad Services Will Have a Price War, Says MNTN CEO

In the second half of the year, we saw companies like Twitter, Meta, and Snap pulling back on advertising, while streaming companies like Netflix and...
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Adweek Readers Choose MNTN As ‘Best in Addressable TV Solutions’

After thousands of votes cast accross 33 categories, the results are in for the fourth annual Adweek Readers’ Choice: Best of Tech Partner Awards—which recognizes...
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Netflix Has the Kinds of Problems Other Services Wish They Had, Says MNTN CEO

Mark Douglas, founder and CEO of MNTN, recently joined Caroline Hyde, Romaine Bostick & Taylor Riggs on Bloomberg Markets: Triple Take, to discuss Netflix’s results...
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MNTN CEO Mark Douglas on Netflix Earnings and Outlook

Mark Douglas, CEO at MNTN, recently joined Paul Sweeny and Matt Miller on the Bloomberg podcast to preview Netflix earnings and outlook for streaming services....
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Netflix Is Turning Their Problems into Opportunities, Says MNTN CEO Mark Douglas

Mark Douglas, CEO of MNTN, recently joined CNBC’s The Exchange with Wedbush Securities’ Michael Pachter to discuss Netflix ahead of that afternoon’s earnings announcement. It’s been a tough...
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Emotional Advertising, Engaging with Streamers, & More | Weekly Marketing News

The world of marketing can move at a pretty fast pace. That’s why we created this weekly marketing news roundup, so you can see all...
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Scarcity Mindset Strategies, Streaming View Time Jump, & More | Weekly Marketing News

If you work in the world of marketing, you know that it can be difficult to stay on top of the industry news that’s released...
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Spending and Performance Gaps, Sports Streaming Audiences, & More | Weekly Marketing News

The world of marketing can sometimes feel like it moves at the speed of light. To make it easier to keep up, we created this...
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HBO Max and Discovery+—Streaming’s Newest Odd Couple

Some say opposites attract when it comes to love, but does this statement hold true for streaming content? HBO Max and Discovery+ will soon learn....

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