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10 Demand Generation Metrics and KPIs to Measure Funnel Success

Demand generation metrics and demand generation KPIs are crucial for marketers aiming to gauge the efficacy of their funnel strategies. These metrics provide insights into how well marketing activities convert interest into actionable business opportunities. In this article, we will...

April 16, 2024

And the Award for Most Successful Industry on CTV Goes To…

If you’re reading this, you likely already know that Connected TV (CTV) has established itself as a crucial performance marketing channel for marketers. With over 205 million video-on-demand subscribers in the United States and 87% of US households having at...

April 16, 2024

Are All AI Features Created Equal? Not in Video and CTV

AI in advertising continues to be a hotly debated topic, but it’s already reached a new frontier: now it can tell viewers what it thinks they want, and further shaping the viewing — and potentially the advertising — experience. Last...

April 5, 2024

From the MNTN Slack — Video Ad Channels Should Be Friends

Connected TV advertising is about to break a new record high, but do advertisers really have to pick sides in the social vs. CTV debate? How is second-screen behavior affecting the ad experience? And what do the big shake-ups at...

March 29, 2024

Real World Performance Wins from MNTN’s Top Retail Advertisers

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need...

March 29, 2024

Is Double-Dipping on Linear the Key to Capitalizing on Streaming Content?

As media companies continue to spend on big-budget, premium streaming content, they're looking for ways to get more out of their investment. One of their newest methods is a bit of a blast from the past: streaming originals… broadcast on...

March 22, 2024