Rainfactory

DonorsChoose and M+R Outperform ROAS Goal by 12x With MNTN Performance TV

DonorsChoose is a nonprofit organization (NPO) that helps public school teachers across the country crowdsource much-needed school supplies for their students, with a focus on historically underfunded schools. While DonorsChoose successfully drives donations throughout the year, they’ve found that Q4 / the winter holidays is a peak time for giving. To ramp up performance prior to this particularly busy season, they wanted to test a fresh advertising channel that would allow them to reach new audiences, ultimately driving more donations. In partnership with their agency M+R, DonorsChoose looked for an advertising solution that was flexible and would give them the ability to integrate reporting with third party platforms, while producing meaningful performance. M+R had successfully launched Connected TV (CTV) campaigns for other clients and thought it could be a great option for DonorsChoose, as well, but the channel alone wasn’t enough. To meet DonorsChoose’s unique needs and ensure the best results possible, M+R turned to MNTN Performance TV.

About Rainfactory

Vertical Expertise:

direct-to-consumer (DTC)

Strategic Focus:

paid advertising, web design, crowdfunding, product launch strategy, creative strategy, market validation testing, community building

Location:

Global (Fully Remote)

Channel Expertise:

Meta, Google, TikTok, Connected TV, Shopify, email & retention marketing

Why MNTN Loves Rainfactory

Rainfactory are performance marketing experts who know how to scale young, fast-growing companies to eight-figure revenue — and beyond. But more than that, they’re an agency with integrity — one that works with innovative companies that develop products to improve lives, not just make a profit.

Rainfactory doesn’t just run campaigns. They create tailored, data-driven marketing ecosystems that integrate every channel, optimize every dollar, and deliver results you can see in real time. And they do it all through partnerships based on mutual respect, relentless effort, and adaptability.