A MNTN Advertiser Exclusive
With Creative-as-a-Subscription — or CaaS — MNTN advertisers make creative a true performance driver.
Let's TalkRevolutionize the way you produce and deploy Connected TV commercials.
CaaS gives MNTN advertisers credits towards an exclusive menu of video creative services in exchange for a minimum media commitment. By bundling creative and media, CaaS allows MNTN advertisers to put more of their investment toward ad spend and access an array of video creative services at no extra charge.
Request DemoStandard TV Commercial & Media
Creative-as-a-Subscription
Budget
Commercials Produced
We’ve been able to take budgets that we were going to spend creating TV ads ourselves and put those budgets into working media dollars—taking those dollars further than they would’ve gone before.
We’ve also been able to use our CTV ads on our other channels, such as Meta and our website, to really drive that cohesive consumer journey. Ultimately, CaaS has allowed us to save money and put it back into finding quality consumers.
Ashlee Anderson
Marketing Director at Rumpl
With CaaS, Rumpl was able to save dollars they used to spend on creative production every quarter and reinvest them into paid media.
By putting those funds back into working media, Rumpl reported an additional $526.2K in revenue in 2022 — all without increasing their marketing budget.
$526.2K
total est. additional revenue
Estimated Revenue Generated by CaaS
The impact of CaaS isn’t theoretical. An analysis of MNTN advertisers who didn’t use CaaS in Q4 2021, but did in Q4 2022, found a significant increase in both performance and messaging capability — especially among those who also activated CaaS assets on other marketing channels.
3.23x
more TV creatives per quarter
49.7%
higher CTV conversion rates
35.1%
higher paid social conversion rates
Over 0x
better conversion rate than LinkedIn
0x
better conversion rate than paid search
Sometimes when you think of performance, the brand can get lost. With MNTN, you don’t have to divorce the two. You can have breakthrough storytelling while driving the business forward.
Through Creative-as-a-Subscription, we have been able to get TV creative designed to target our different B2B and consumer audiences. That creative, coupled with MNTN’s platform optimization, has driven conversion rates from CTV that were higher than what we’ve seen on paid search and social.
Meg Ciarallo
VP of Brand and Consumer Marketing at Bolt
Transform TV creative into a true performance driver. With CaaS, you get more of what you need to make it happen.
Let's Talk0%
YOY revenue lift
Q4 '20 vs. Q4 '21
Our internal team was really impressed with the quality of the deliverables and what has been produced. Creative-as-a-Subscription is providing us with high quality content that is specifically tailored for CTV and helps us compete with much larger competitors.
Dennis Neelam
Director of Business Analytics & Customer Insights at Replacements
With fresh creative assets on a quarterly basis and a budget that's dedicated purely to media, you're creating better returns that compound over time. More creative variation and regular refreshes allow you to A/B test and optimize campaigns throughout the year. As you refine and iterate on your targeting and messaging, your performance gets better, too.
Q1
Q2
Q3
Q4
Inconsistent creative output allows creative fatigue to diminish your ability to drive revenue growth & media
Consistent output of performance-optimized creative drives compounded revenue over time
We match you with a creative team who will handle your creative process end-to-end, including concepting, talent sourcing, pre- and post-production, and more.