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    Guides & Reports

    Back to School Guide

    The Back-to-School shopping season is a major opportunity this year—here's how to make the most of it.

    5 Must-Know Lessons From $1B+ in Connected TV Transactions

    Stories from advertisers using direct-response CTV campaigns to overcome common marketing challenges.

    Your Guide to Performance TV

    Best practices, tips, and insights on using Connected TV for direct response strategies—sourced from our most successful advertisers. This guide is designed to share the learnings of seasoned Performance TV advertisers to help you generate strong direct-response results. Be sure to keep an eye out for “Performance Pro Tips” throughout the guide for insights gleaned from […]

    Your Performance TV Guide to Father’s Day

    Father’s Day will be here before you know it—is your ad strategy ready? According to a recent Harris Poll, 80% of Americans report they’ll continue to shop online. Interestingly, 77% say they’re satisfied with online shopping, while only 47% say they miss the experience of shopping in-store. This represents a huge opportunity for online advertisers. […]

    Mother’s Day Guide

    Mother’s Day is right around the corner, and that means millions of shoppers will be looking for the perfect gift for mom. We’ve mapped out exactly how and why it’s the right time to leverage Performance TV to drive conversions, revenue, and more—let’s dive in.

    2021 Post-Holiday Connected TV Report

    A look at streaming television’s year-over-year growth as a direct-response, performance marketing channel.

    Performance TV vs. YouTube

    There’s no doubting Google’s performance marketing bonafides. But when it comes to driving performance with video advertising, their YouTube offering just doesn’t cut it. If you’re trying to drive measurable impact with your video ads—here’s what you need to know. You’ll learn: Stats and insights on the optimal video ad experience. Performance benchmarks that truly […]

    COVID-19 Ecommerce Impact Report

    We’ve tracked the COVID-19 consumer journey. It’s been over a month since life changed in the U.S. and the world at-large. The brick-and-mortar economy ground to a halt when shutdowns started—but not ecommerce.

    MNTN is the future of TV and direct-response advertising.

    Learn how to better drive performance for your digital campaigns with this full-funnel solution.