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Upcoming Webinars & Events

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And the Award for Most Successful Industry on CTV Goes To...

And the Award for Most Successful Industry on CTV Goes To...

Thursday, April 4, 2024 | 10:00 AM PT / 1:00 PM ET

In this webcast Ad Age and MNTN award the best-performing verticals on CTV. Join us as we reveal the industries that are winning the strongest performance outcomes on CTV—and with some potentially surprising upsets. We’ll compare industry verticals against each other, dive deep into which ones are killing it (and why) and show how you can apply their learnings in your own campaigns, no matter what business you’re in.

In this webcast you'll also hear how:

  • Connected TV is more advertiser-friendly than ever before — and that’s driving meaningful change for the channel
  • New features and capabilities are transforming CTV into a performance marketing powerhouse
  • CTV advertisers are utilizing AI, generating more creative variations, and optimizing the channel in their performance marketing mix

Speakers

Elisa Hawkins
VP, Mid-Market

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Seeing Connected TV Through a Search Marketer Lens

Seeing Connected TV Through a Search Marketer Lens

Thursday, April 18, 2024 | 10:00 AM PT / 1:00 PM ET

As a search marketer, you have your tactics on lock. You know how effective search is for intent-based marketing. But paid search  has limits, for while it’s unmatched for capturing intent, it struggles to generate intent If you feel like you’ve maxed out, it may be time to test Connected TV. CTV has transformed television advertising into a scalable, intent-based marketing tool that search marketers can’t afford to overlook.

Join MNTN to learn more about why CTV is a logical next step for search marketing pros. After this session, you’ll understand how CTV complements a search strategy by:

  • Allowing search marketers to reach, retarget, and convert high-intent audiences
  • Enabling a deeper understanding of essential metrics, including incrementality, without the high price tag
  • Protecting your brand’s reputation in a brand-safe environment
  • Creating a halo effect that can improve the search and social channels you already use

Speakers

Rebeccah Bakich
Digital Marketing Manager

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March Adness: CTV’s Latest Trends Are On Fire

For years, Connected TV has been an easy layup for performance marketers looking to harness the power of television. But like all cutting-edge digital tools — or college basketball prodigies — CTV has no ceiling. It has continued to introduce significant innovations that help fuel growth efficiency, new customer acquisition strategies, and measurement capabilities that accurately prove campaign success. So...

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Don’t Settle for Awareness

Retail marketers don’t need help raising awareness on TV — it’s just what comes naturally. To put it in Texas Hold ‘Em terms, awareness is table stakes, but modern TV advertising has an ace up its sleeve: Connected TV. CTV makes driving performance possible on the biggest screens your audiences watch. You might think, “Well of course a CTV platform...

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Creative Power: The (Human) Secrets to CTV Ads that Convert

The creative future is looking bright for advertisers. AI is well on its way to being a driving force for creative ideation, but the human element is as important as ever — if not more so. 48% of adults don’t yet trust companies that use AI as much as those that don’t. And when you need results today, the human...

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Integrated and Informed: Measuring The Key to Success on Connected TV

Connected TV (CTV) isn’t a nice-to-have ad channel anymore — it’s the mainstream way marketers advertise on television. It’s taken pole position in their mix because CTV’s digital DNA allows them to target audiences and track performance just like they would on paid search and social. But if marketers want to understand the true impact CTV has on their campaign objectives,...

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The Rise of CTV In Marketing

With its precise targeting capabilities, high engagement and cost-effective campaigns, connected TV advertising offers a compelling alternative to traditional advertising channels. Combined with advancements in programmatic technology and AI-driven tools, CTV has created new opportunities for marketers to connect with their target audiences and drive campaign results. To remain competitive in the digital advertising space, it's critical to stay up-to-date...

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Save the Data: Performance Pros Share How to Put CTV Data to Work

Connected TV (CTV) merges the wide reach of traditional TV advertising with the advantages of digital targeting and analytics. As a significant component of performance marketing, CTV offers detailed data insights, making it an essential tool for marketers. On this webinar, we will discuss the use of performance data to enhance advertising creativity and precision. Attendees will learn about practical...

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Why Performance-Powered Brand Marketing Is A (Big) Game Changer In 2024

Let’s be real: TV advertising has notoriously had a transparency problem. But it’s become easier to rise above those limitations with connected TV, which unifies brand marketing and performance marketing tactics together to provide crystal-clear clarity into the outcomes of TV campaigns. This integrated approach is called performance-powered brand marketing, and it ensures something every TV campaign needs: a whole lot...

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The Top Mistakes Brands Make With Their CTV Ad Spend

Hollywood strikes. Delayed content releases. The rising cost of streaming. And, oh yeah, even more service fragmentation and consolidation than ever before. These stories are having a real impact on ad spend in 2024, but unfortunately many brands are getting the wrong message. Next year is poised to be CTV’s most lucrative and competitive year yet; you can’t afford to...

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