You’ve seen Maximum Effort’s topical and compelling ads go viral. Ever wonder how they do it? It’s more than just having Hollywood talent – it’s about applying a “social media mindset” to advertising. And the good news is anyone can do it. Join Maximum Effort’s George Dewey and MNTN’s Ali Haeri as they discuss how creative TV advertising is easier and quicker to produce than ever before – and why this new golden era of advertising doesn’t require long timelines, elaborate sets, and costly shoots.