Connected TV has changed how retailers reach consumers via television. Equipped with precision audience targeting and reliable, accurate measurement, retailers’ ad campaigns can now focus on their ideal customer—while tracking success down to the last decimal. As more retailers invest in apps to create a better customer experience, they need a reliable way to ensure those efforts pay off. Join the experts from MNTN and AppsFlyer as they explore why CTV advertising is uniquely suited to help drive app downloads and revenue in a budget-friendly, fully measurable way.