B2B, Meet CTV: How B2B Marketers Can Conquer TV Advertising

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What This Session Is About

B2B marketers have been stuck with the same ad channels for a while now, limited to the likes of paid search and LinkedIn. While those channels may be effective, they carry limitations that keep B2B marketing strategies from evolving.

Thankfully, they can now take their strategy beyond the expected. The rise of Connected TV advertising, with its data-driven approach to targeting and measurement, has made it a viable third ad channel for those in the B2B space looking to differentiate from the competition.

Join MNTN’s Hooman Javidan Nejad and the experts from Oracle OnRamp as they explore how CTV unlocks television as a performance marketing channel. They’ll cover everything from 1st and 3rd party audience targeting strategies, to key insights on the best practices that will drive effective campaign performance.

You’ll learn:
How CTV is ideally suited to bring B2B strategies and campaigns to television audiences.
How to effectively leverage audience sources, from CRM lists to B2B-focused 3rd party data.
Why CTV ads are effective at cutting through the usual B2B advertising clutter.
How to measure conversions, site visits, and revenue generated by your CTV campaigns.

B2B, Meet CTV: How B2B Marketers Can Conquer TV Advertising

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