Be Kind, Rewind: How to Build a Video Strategy With ROI in Mind
What This Session Is About
Investing in video creative for your B2B marketing strategy will always be costly and time consuming. Connected TV and video advertising are effective ways to stand out from the competition. An intelligent, resourceful approach to video production and deployment can maximize ROI.
If you can’t tell, we’ve been playing two truths and a lie. Can you guess which ones are which? Join Hooman Javidan-Nejad, Director of Performance Marketing at MNTN as he details how an investment in video creative can generate demand and ensure every dollar spent comes back with friends. He’ll explain how he and his team have leveraged every screen in the house—including TV—to help capture leads. And importantly, he’ll share tips and resources on how to remove the traditional barriers to producing video creative at scale.
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