From Couch to Conversion: How CTV is Making the Living Room the Next Digital Storefront
What This Session Is About
From the industrial revolution to digital storefronts, few industries have embraced technology like retail and commerce. Today, consumers have more choices than ever in a global, competitive market – and brands are once again turning to the forefront of technology to stay ahead: Connected TV.
Join MNTN’s Chris Contreras, SVP of Customer Success at MNTN, as he details how CTV has helped commerce and retail brands reach sales success. From targeting shopping cart abandoners with retargeting strategies to turning bottom-of-funnel buyers into net new customers, Chris will detail the tactics you need to create a conversion path through your customers’ living rooms.
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