From Demand Gen to ABM: How to Make TV Ads Work for B2B
What This Session Is About
After all these years, B2B is finally coming to TV. Connected TV has made television a viable—and unignorable—ad channel for B2B marketers. It combines the precision targeting and measurability of digital, with the impact of television advertising. But with a new channel comes new challenges, so what do B2B marketers need to succeed on CTV?
Join Hooman Javidan-Nejad, Director of Performance Marketing at MNTN, as he leads you through exactly what it takes to reach valuable prospects, generate demand, and shorten sales cycles with Connected TV advertising. He’ll share insights from leading MNTN’s own B2B CTV campaigns, and detail the best practices and must-have tools that will set you up for success.
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