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How a Performance Mindset Elevates CTV Media Planning

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Summary

What This Session Is About

Connected TV has given viewers a new way to watch, and brands a new way to reach them. This represents an opportunity for any agency looking to deliver the most value for their brands. But Connected TV’s strengths—precision targeting and accurate measurement—can also trip marketers up if they aren’t properly navigated. So how can you craft a media plan that will provide the best possible return for your clients?

 

Join Chris Contreras, Senior VP of Customer Success at MNTN, as he details the tools, technology, and mindset needed to create media plans that get the most out of Connected TV. He’ll explore how CTV’s digital backbone can unlock a valuable new performance channel for brands, and why it’s vital to rethink TV’s role as just an awareness channel.
How a Performance Mindset Elevates CTV Media Planning

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