How Brands are Approaching Connected TV in 2022
What This Session Is About
Connected TV is changing the ways brand and performance marketing teams approach their roles within advertising. Marketing teams are realizing that CTV offers measurable outcomes and more engaging, long-form ad formats that can lead to new engagement, customer acquisition and revenue.
Join Alexa Tierney, senior director of customer success at MNTN, and Ian Zelaya, senior editor, Custom, at Digiday Media on November 30 at 1 p.m. EST to learn how marketers are navigating CTV now and what they intend to do with the channel in 2022 and beyond. Register for this exclusive webinar to learn about:
- CTV’s growth as an essential marketing tool for brands and agencies over the past year.
- How CTV is changing brand and performance team expectations.
- The challenges and opportunities when it comes to measuring CTV performance.
- Steps agencies and brands are taking to build an effective CTV team for the future.
Take a look at the deck
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