How to Bring Your ABM Strategy to the TV Screen
What This Session Is About
If you’ve seen one ABM strategy, chances are you’ve seen them all. ABM tends to follow the same old playbook, and it’s a space in desperate need of innovation. Thankfully the rise of streaming television has made that possible—and has given marketers a highly-targetable, fully-measurable ad channel that can generate strong results.
Join Ali Haeri, VP of Marketing at MNTN as he shares his first-hand insights from MNTN’s own ABM campaigns launched on Connected TV. He’ll explore how you can integrate television advertising into an effective ABM strategy, and provide actionable information on ways to reach your audience and differentiate from the competition with an impactful ad experience.
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