How We Drove ABM & Demand Gen Success on Connected TV
What This Session Is About
TV advertising is finally an option for B2B brands. Connected TV has made television a viable—and unignorable—ad channel for marketers in this space. Its combination of precision targeting, measurability, and creative impact tee it up as a strong performance option. But with a new channel comes new challenges, so how can B2B marketing organizations prepare for success on CTV?
Join Ali Haeri, Vice President of Marketing at MNTN, as he provides insight into how your team can leverage familiar best practices to reach valuable prospects, generate demand, and shorten sales cycles with Connected TV advertising. And with an up-close analysis of MNTN’s own B2B CTV campaigns, you’ll come away with a gameplan on how to fast-track success on this increasingly important ad channel.
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