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Is it Time to Bring TV into the World of Performance Marketing?

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Summary

What This Session Is About

While being one of the most coveted, visible, and brand-friendly channels of advertising, linear television has always been one of the worst channels in terms of measurability. What if there was a way to retain the prestige and effectiveness of television advertising, while having the measurement of those campaigns be indistinguishable from traditional performance marketing channels like paid search and paid social?

In this conversation with MNTN CEO Mark Douglas, we’ll discuss how brand marketers and performance marketers alike should be holding connected TV advertising to a higher measurement standard than linear advertising, and how the ability to precisely track impressions, site visits, and conversions will change the way how marketers think about TV advertising.

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