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Search Marketer’s Guide to Connected TV: Best Practices for Making the Jump

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Summary

What This Session Is About

B2B businesses have long shied away from the TV screen. Lack of video creative and imprecise targeting meant that other channels, like paid search, were a better use of a limited ad budget. With the growth of CTV, and its ability to accurately target and measure performance, the largest screen in the house is now available to B2B businesses.

The great news is as a paid search expert, you already have the tools to make your B2B brand’s jump to CTV a successful one. Join Hooman Javidan-Nejad, Director of Performance Marketing, as he outlines the tried-and-true best practices to bring to the TV screen. From optimizing your budget to solutions if you don’t have video creative (all hope is not lost!), he’ll outline the tips that he and his team have used themselves with great success.

Search Marketer’s Guide to Connected TV: Best Practices for Making the Jump

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