Self Sufficiency in the CTV Space: Speed to Market, Control – and Risks – in 2022

Summary

What This Session Is About

There has never been a TV opportunity like that of the connected TV moment. And yet, speed to market and control are new and pressing challenges for the CTV advertiser. In this session, Ali Haeri, Vice President of Marketing at MNTN, dives into the concept of self sufficiency and why it’s top of mind for CTV marketers in 2022.

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