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Sympathy or Scrutiny? How to Build a Better Pipeline Between Sales and Marketing

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Summary

What This Session Is About

Marketing and sales in perfect harmony. That’s the dream, isn’t it? A healthy pipeline, qualified leads, plenty of awareness providing sellers air cover. A feat that isn’t easy on its own, and when you throw in unaligned expectations it can be even harder. Making this dream a reality can be a daily struggle for many B2B brands—but it doesn’t have to be.

Building a better pipeline between sales and marketing requires understanding and cooperation—and that starts at the top. Join Ali Haeri, Vice President of Marketing at MNTN, as he shares what marketing leaders can do to produce repeatable results, scalable solutions, and a healthy dose of goodwill. And for the sales leaders in the room, he’ll share what’s worthy of scrutiny, or sympathy, to help you fast-track building a productive relationship.

Sympathy or Scrutiny? How to Build a Better Pipeline Between Sales and Marketing

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