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The New Rule of Thumb: Measuring Ads in a Maturing CTV Landscape

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Summary

What This Session Is About

This year Connected TV rose to dominance and fulfilled its promise as a performance marketing platform. Streaming finally overtook broadcast and cable TV in viewership, the TV bundle returned in an improved state, and every major streaming service, including Netflix, has pledged ad support. CTV matured as an ad platform, and there are more changes coming. But how do you measure success in this rapidly evolving landscape?

Join Mark Douglas, President and CEO of MNTN, as he provides his unique perspective from years of experience leading the premier performance-driven CTV ad platform. Mark will discuss how top brands are raising their standards for campaign measurement, how marketers can leverage the data and insights hiding in plain sight, and how you can unlock a better approach to TV ad strategy through new advancements in audience and incrementality measurement. 

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