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Why Creative and Media’s Merger Will Start a TV Tech Arms Race

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Summary

What This Session Is About

TV advertising is on the verge of another major growth moment. Overwhelming streaming television adoption has led to an increase in inventory—opening TV advertising to more brands, and a greater need for TV creative. So how can advertisers navigate this new landscape? And how can technology platforms rise to meet this emerging challenge?

Join Mark Douglas, CEO and President of MNTN, as he explains the strategic decision behind acquiring Ryan Reynolds’ award-winning creative agency Maximum Effort, and leading original video creation platform QuickFrame. He’ll explore why these moves set a precedent in the marketing technology space, and what it means for the industry at-large when creative development and the media buying process are united.

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