Why Streaming TV is the Key Piece to the Performance Puzzle

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What This Session Is About

Both the advertising landscape and the TV industry have seen enormous changes in just the past year. As CMOs contemplate marketing strategies and ad spend for 2023 and a potential recession, more and more advertisers are looking to connected TV to achieve their performance objectives. MNTN’s Chris Contreras shares first-hand insights into how brands can strike the right balance between caution and inaction during volatile times and why he thinks CTV is an untapped opportunity.

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