Your Performance TV Guide to Father’s Day

Father’s Day will be here before you know it—is your ad strategy ready?

According to a recent Harris Poll, 80% of Americans report they’ll continue to shop online. Interestingly, 77% say they’re satisfied with online shopping, while only 47% say they miss the experience of shopping in-store. This represents a huge opportunity for online advertisers.

Record numbers of viewers are streaming television this year, which makes Connected TV the perfect place to reach them. We’ve mapped out key strategies and insights to help your campaigns get in front of shoppers who’ll visit your site and leave with the perfect gift for dad. 

This guide covers: 

  • Consumer trends defining how shoppers approach Father’s Day
  • Campaign strategies that can deliver visits, conversions, and revenue 
  • Audience insights that can unlock better campaign performance